Apple Announces Special Event for March 4 in NYC, Hinting at New Macs, iPads, and iPhone
Apple has announced a special event scheduled for March 4, 2026, at 9 a.m. ET in New York City. The company is similarly hosting gatherings for press in Shanghai and London, marking a departure from its typical Apple Park launches in California [9to5Mac]. Branded as a “special Apple Experience,” the event is expected to unveil a range of new products.
Rumored Products to Debut
According to Bloomberg’s Mark Gurman, Apple has several product updates in the pipeline [9to5Mac], [MacRumors]. These include:
- Macs: A low-cost MacBook powered by the A18 Pro chip, a new M5 MacBook Air, and updated M5 Pro and M5 Max MacBook Pro models.
- Displays: New Mac displays are also anticipated.
- iPads: The iPad Air could transition to the M4 chip, whereas the base iPad is expected to move from the A16 to the A17 chip. An updated iPad mini with an A20 Pro processor and OLED screen is also rumored.
- iPhone: The iPhone 17e could debut with a 6.1-inch always-on 60Hz display and an improved Dynamic Island, replacing the notch found in the iPhone 16e.
Existing Updates and Future Outlook
Recent Mac updates, including the iMac M4 (November 2024), Mac mini M4/M4 Pro (November 2024), and Mac Studio (March 2025 with M4 Max/M3 Ultra), are not expected to be featured at this event [MacRumors]. The future of the Mac Pro remains uncertain.
Software Updates on the Horizon
Apple is also anticipated to release the first beta of iOS 26.4 soon, featuring new Siri features powered by Google Gemini [9to5Mac].
Products will be available in Chile weeks after the global launch [9to5Mac].