Accor Exceeds 2025 Expectations with Record EBITDA and Revenue Growth

French hospitality giant Accor reported strong full-year 2025 results, surpassing guidance with a record €1,201 million in Recurring EBITDA and a 4.5% increase in revenue to €5.639 billion. The company’s performance highlights the strength of its business model, brand appeal, and strategic geographic positioning, according to Chairman and Chief Executive Officer Sébastien Bazin.

Key Financial Highlights

• Recurring EBITDA: €1,201 million, a 13.3% increase at constant currency, exceeding the previously announced guidance of 11-12%. Accor
• Revenue: €5.639 billion, up 4.5% at constant exchange rates. Accor
• RevPAR: Increased by 4.2% for the full year, with a notable 7.0% increase in the fourth quarter. Accor
• Net Unit Growth: 3.7%. Accor
• Adjusted EPS: Rose to €1.84. Accor

Strategic Growth Drivers

Accor attributes its success to several key factors, including its two-division organizational structure, a diversified hotel portfolio, and investments in distribution and technology platforms. The continued growth of the ALL Accor loyalty program similarly played a significant role. The Luxury & Lifestyle division experienced particularly strong growth, with RevPAR up 7.3%, while the Premium, Midscale & Economy sectors saw a 2.7% increase.

Impact on the Swiss Market

Accor maintains a strong presence in Switzerland, operating approximately 80 hotels across 14 brands. The company’s focus on the growing luxury segment and continued investment in digital sales channels and the ALL Accor loyalty platform are expected to influence the competitive landscape in the Swiss market.

Future Outlook and Shareholder Returns

Accor has reaffirmed its medium-term growth ambitions for 2023-2027, targeting annual RevPAR growth of 3-4% and EBITDA growth of 9-12% at constant exchange rates. The company also announced a €450 million share buyback program for 2026 and intends to propose a dividend of €1.35 per share to shareholders, a 7% increase from the previous year.

Accor at a Glance (2025)

• Portfolio: 5,836 hotels with 881,427 rooms. Accor
• New Hotel Openings: 303 new hotels with approximately 51,000 rooms. Accor