MAD//Sports Clubhouse Launches at MAD//North, Pioneering New Era for Sports Marketing
Manchester, UK – February 21, 2026 – MAD//North is set to launch the MAD//Sports Clubhouse – Powered by Sportradar on Wednesday, February 25th, establishing a dedicated hub for sports marketing and signaling the kickoff for MAD//Sports 2026. Located within The Trading Route, opposite Aviva Studios, the Clubhouse aims to bridge the gap between brands and fans, fostering collaboration and innovation within the sports and marketing ecosystem.
A Hub for Disruption and Connection
The MAD//Sports Clubhouse isn’t intended as a traditional industry echo chamber, but rather a high-energy meeting point for diverse industries. It’s designed to bring together senior leaders, athletes, and brands to challenge conventional thinking and explore new opportunities. The space will feature a lounge-style setting intended to spark collaborative connections throughout the day.
What to Expect at the Launch Event
Day One at the Clubhouse will feature several key components:
- The “Big Debate” Format: The launch will introduce an extended, thought-provoking discussion format tackling the most pressing topics in sport and marketing.
- Intimate Bar Chats and Live Interviews: Attendees will have the opportunity to engage in informal conversations and live interviews with prominent athletes.
Exceptional Lineup of Sporting Voices
The Clubhouse will host an impressive roster of athletes and industry leaders, including:
- Ella Toone & James Marshall
- Charlotte Henshaw MBE & Matt Richards (Sportradar)
- Jill Scott MBE & Shaunagh Brown
- Representatives from SPORTFIVE, Starling Bank & Chelsea
These individuals will share insights on performance, partnerships, and the evolving relationship between sport and brands, exploring how elite athletes are shaping commercial collaborations and redefining influence.
MAD//Sports 2026: An Expanded Program
The launch of the MAD//Sports Clubhouse marks the beginning of MAD//Sports 2026, which will return to London this summer for its second year. The program has been expanded to a full three-day event, focusing on sport, culture, marketing, and innovation. This year’s event is intentionally curated for a senior audience of decision-makers across brands, rights holders, agencies, and media.
Accessing the MAD//Sports Clubhouse
To attend MAD//North and access the MAD//Sports Clubhouse, registration is required. Use the code SIG20 to receive a 20% discount on your ticket. Spaces within the Clubhouse environment are limited.
Worth a look