OSN and iQIYI International Launch Dedicated Asian Entertainment Channel in MENA
OSN has partnered with iQIYI International to launch OSNtv iQIYI, a new linear channel bringing premium Asian entertainment to the Middle East and North Africa (MENA) region. The channel aims to cater to the growing demand for Asian content, offering a diverse range of genres including drama, romance, fantasy, anime and action.
Expanding Entertainment Options in the MENA Region
The launch of OSNtv iQIYI marks a first-of-its-kind partnership between OSN and iQIYI, strengthening OSN’s position as a leading entertainment provider in the region. According to Andy Grant, VP Programming at OSN, the channel is a “unique and exciting addition” to the OSNtv lineup, reflecting evolving viewing preferences [Source: 9cnews.com].
Content Offering and Accessibility
iQIYI, a leading Asian OTT platform, will provide a curated selection of popular and critically acclaimed titles. The OSNtv iQIYI channel will be available as a linear pay-TV offering within OSN’s channel lineup, with select titles also accessible on demand through the OSNtv content library [Source: campaignme.com]. The channel will be distributed via satellite and IP on OSN set-top boxes and integrated into OSNtv packages.
Multilingual Support
Content will be presented in its original languages with both English and Arabic subtitles. Select titles will also be available in Arabic-dubbed formats, broadening accessibility for audiences across the MENA region.
Strategic Partnership and Future Integration
Beyond the channel launch, the partnership includes making the iQIYI app available as a preloaded application on OSNtv set-top boxes and featuring a dedicated section on the OSNtv homepage. Additional bundled offers and platform integrations are planned for the future [Source: broadcastprome.com]. Imad El Khoury, VP Commercial MENA at OSN, stated that the partnership “expands the value we bring to OSN subscribers” and strengthens their entertainment ecosystem.
iQIYI International’s Perspective
Xianghua Yang, President of iQIYI International, emphasized the importance of the linear channel in bringing iQIYI’s content to a wider audience in the MENA region, making it easier for viewers to discover and enjoy their offerings [Source: 9cnews.com].