Spotify and Liquid Death Launch ‘Eternal Playlist Urn’ – A Musical Send-Off
New York, Feb 25 (EFE) – Spotify and Liquid Death have partnered to launch a unique product: the Eternal Playlist Urn, a music-streaming urn designed to play a user’s favorite songs even after they’ve passed away. The limited-edition urn, priced at $495, is available for purchase in the United States.
A Collector’s Item for Music Lovers
The Eternal Playlist Urn features a discreet Bluetooth speaker embedded in its lid, allowing connection to any compatible device. This enables users to enjoy their curated playlists for eternity, according to a Spotify newsroom statement. Only 150 units of the urn are available for purchase.
Creating the Perfect Afterlife Soundtrack
To aid users select the ideal music for their eternal rest, Spotify is too introducing the Eternal Playlist Generator. This tool creates a personalized playlist based on user responses to questions like “What’s your eternal vibe?” and “What’s your travel-to ghost noise?” The generator also considers the user’s Spotify listening history. Users can share their Eternal Playlists with friends and, if they own the urn, sync it directly to the built-in speaker. Learn more about the Eternal Playlist Generator here.
Liquid Death’s Unique Branding
Liquid Death, known for its edgy marketing and focus on sustainability, sells a variety of beverages, including water, iced tea and sparkling water, primarily in recycled cans. The company, co-founded by former Netflix creative director Mike Cessario, is characterized by its “death-themed” branding. More information about Liquid Death and the urn can be found on their website.
Urn Specifications
The Eternal Playlist Urn is made of 100% polyester resin and measures 7″ × 7″ × 11.4″. It weighs 2.4 lbs and includes a USB-C charging cable. Each urn is unique and produced in small batches, potentially exhibiting minor imperfections. A speaker user manual is available. Details and purchase information are available at Liquid Death’s website.
Market Reaction
Following the announcement, Spotify experienced a slight increase of 0.58% in operations on Wall Street, according to reports from February 25th.