Adidas and France Celebrate 120 Years of Le Crunch with New Jersey and Collection

Adidas and the French Rugby team have unveiled a special jersey and accompanying collection to commemorate 120 years of “Le Crunch,” the intense rivalry between France and England in rugby. The release has generated significant excitement among fans, with the match jersey and heritage jersey selling out quickly.

A Nod to History

The light blue jersey features a white collar and an embroidered gold cockerel, paying homage to the kit worn by France in their first match against England in 1906. Adidas has updated the classic design for the modern game as part of a broader technical and leisure range.

The Collection

The wider range includes on-pitch items such as white match shorts and red playing socks. Leisurewear options include a white anthem jacket with tricolour three-stripe trim, a knitted cardigan, white cargo trousers, and two t-shirts. Prices for the collection start at £38 for a t-shirt, with the cardigan priced at £160. Discover the full 120 Crunch heritage range on Adidas’ website.

Grand Slam Hopes

The special jersey will be worn by players including Antoine Dupont and Louis Bielle-Biarrey when France faces England at the Stade de France in the final game of the Six Nations, with the French team aiming to secure a Grand Slam. Adidas France Rugby 120 Years shorts are also available as part of the anniversary collection.

Fan Reaction

The jersey and full range have been widely praised online, with some fans calling it “the best jersey drop of the year in any sport.” Others have commended Adidas for its successful partnership with France Rugby.

Adidas’ Global Presence

Although founded in Germany, Adidas has established a significant global presence, including a strong foothold in France. The brand continues to celebrate its connections with cities and countries around the world through design collaborations. Read more about Adidas’ global design initiatives.