ZAH1DE, Serdar Lunatix, and Mark Forster to Share Insights at OMR Festival 2026
The OMR Festival 2026, taking place in Hamburg on May 5th and 6th, will feature a compelling lineup of speakers including TikTok star ZAH1DE, Lunatix founder Serdar Boğatekin, and pop artist Mark Forster. The three will discuss their unique careers and paths to success.
ZAH1DE: From TikTok Creator to Mainstream Icon
ZAH1DE, a 15-year-old creator, dancer, and musician from Berlin-Kreuzberg, has rapidly grow a prominent figure in the German-speaking Generation Alpha. She gained significant traction through dance content on TikTok and successfully transitioned into a full-fledged music career. In 2025, she received the BAMBI award as “Shooting Star,” solidifying her status as a mainstream icon [@zah1de].
Serdar Lunatix: Building a Talent and Creator Platform
Serdar Boğatekin is the founder and CEO of Lunatix, a Berlin-based dance school that has evolved into a leading creator and talent platform in the German-speaking world. Lunatix integrates training, community, and content creation, functioning as a talent factory and launchpad for emerging artists. Boğatekin manages ZAH1DE, guiding her journey from viral dance content to musical relevance [@serdar_lunatix].
Mark Forster: Reinventing Pop Culture
Mark Forster has experienced a remarkable career evolution, moving from a pop star to a meme phenomenon. He has recently participated in the Vox show “Sing meinen Song,” collaborated on campaigns with Kaufland featuring trap and Reinhard Mey-inspired music, and appeared on the YouTube format “Grab me Späti,” all while releasing modern music.
OMR Festival 2026 Journeys
The OMR Festival 2026 is organized around nine overarching “Journeys” designed to support attendees navigate the numerous speakers, exhibitors, masterclasses, and events. These Journeys aim to provide a focused experience, allowing attendees to find the topics most relevant to their interests.
Lunatix and ZAH1DE’s Early Collaboration
A TikTok video from November 29, 2024, showcases ZAH1DE’s early journey with Lunatix, highlighting the dance school as the “best dance school 2023” [@serdar_lunatix].