Dollar Tree Expands Partnership with Legacy Motor Club and Names Jimmie Johnson Brand Ambassador
On April 26, 2026, Legacy Motor Club announced an expanded multi-year partnership with Dollar Tree, including a brand ambassador role for seven-time NASCAR Cup Series champion Jimmie Johnson. The agreement builds on Dollar Tree’s existing sponsorship of the No. 42 and No. 43 Toyota Camry entries in the NASCAR Cup Series, which runs through 2028.
Partnership Details and Brand Ambassador Role
The expanded relationship features Jimmie Johnson serving as a brand ambassador for Dollar Tree. In this role, Johnson will participate in national marketing campaigns, digital and social content, in-store promotions, and select corporate events. He brings his experience as a driver with 83 Cup Series victories and his background as a Legacy Motor Club owner to the partnership.
According to Rick McNeely, Executive Advisor at Dollar Tree, the collaboration is rooted in shared values. “Jimmie’s career is defined by consistency, performance and teamwork — qualities that align directly with how we operate as a company,” McNeely stated. Johnson echoed this sentiment, noting the connection between his approach to racing and Dollar Tree’s focus on operational excellence.
Continued Racing Sponsorship Through 2028
Dollar Tree’s presence on the No. 42 Toyota Camry driven by John Hunter Nemechek and the No. 43 Toyota Camry driven by Erik Jones remains active through the 2028 NASCAR Cup Series season. The sponsorship, first activated in January 2024, covers all 38 points-paying events each season and provides nationwide visibility for the brand.
Legacy Motor Club CEO Cal Wells III described Dollar Tree as a “foundational partner” to the organization, emphasizing the stability and engagement the relationship brings to the team and its fans.
Licensed Product Program and Fan Engagement
As part of the agreement, Dollar Tree will launch a direct-to-retail licensed product line featuring Legacy Motor Club branding. The products will be available in Dollar Tree stores and are designed to extend the team’s reach beyond the racetrack into everyday retail environments.
Drivers Nemechek and Jones have expressed enthusiasm about the continued partnership, citing the brand’s role in supporting team performance and connecting with fans.
About the Partners
Legacy Motor Club, based in Statesville, North Carolina, fields entries in the NASCAR Cup Series under the ownership of Jimmie Johnson and other partners. Dollar Tree, headquartered in Chesapeake, Virginia, operates thousands of discount variety stores across the United States and Canada.
This announcement reflects Dollar Tree’s ongoing strategy to align with high-profile sports and entertainment properties that resonate with its customer base and reinforce themes of performance, reliability, and value.