# Will Your Dance Go Viral?
Competitive dance routines are all over social media feeds these days. For choreographers, studios, and dancers, this kind of viral fame can be thrilling-and it can help a mainstream audience discover the brilliance of competitive dance. (Molly Long’s inescapable “Pop Muzik” choreography for Project 21 has even trickled down to school playgrounds.) What does it take for this kind of dance to go viral? And is online success something competition studios and choreographers shoudl aspire to?
## Elements of a Viral Dance
There’s no exact formula for virality,but bold movement and memorable storytelling are frequently enough the building blocks of social media success. According to judge, choreographer, and dancer Thomas Russ, competition dances with viral potential typically include visual components that will pop on social media, like full-bodied movement and strong imagery.”Sharp heads, traveling across the stage, and varied body directions are vital to keep the image of the dance moving,” he says.
Judge,choreographer,and dancer Jocelyn Mastro feels that it’s tricky to predict which dances will succeed online. “the biggest contributors are usually the influencer who creates the content, the fluidity, and clarity in the video,” she says. “Does the video tell a story, is it pleasing to the eye, and does it create a ‘wow’ factor?”
## The Drawbacks of Virality
