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“I need a BPM that you’re filming to. I will genuinely do a real set.'”
So Cook quickly whipped up an actual sound mix. “It was the middle of the afternoon, and it actually felt really euphoric…It was such a hyped, sweaty, insane crowd.”
Cook wasn’t just The Moment‘s onscreen DJ and shoot hypeman. The 35-year-old Brit,who goes by Alex in real life,was the film’s composer as well,and he’s a grammy-winning producer who has worked with everyone from Beyoncé to Jungkook. His friendship with Charli runs deep; when Charli says “I wanna dance to A.G.” in “Club Classics,” she’s talking about him.
The two first connected in the mid-2010s through their fellow collaborator Sophie, exchanging complimentary texts. But they didn’t officially meet until Cook attended a housewarming party after Charli officially moved to Los Angeles. At the time,Cook was purposely keeping his online presence minimal and producing music through his PC Music label under multiple aliases,including DJ Warlord,Nu New Edition,and Pobbles. “I think she had this feeling that I’d be this intimidating, kind of Machiavellian figure,” he says, admitting he had his own assumptions about her as a pop star.
Their connection was instant.Not only do they share a musical vocabulary, but they’re also both only children, and each completed one year of art school before dropping out. Perhaps more importantly for their friendship, at that moment, Charli was sitting at an inflection point.Following the success of “Boom Clap” and “Fancy” in 2014, Atlantic Records, her label, wanted her to continue making mainstream pop music. The label didn’t love her hyperpop single “Vroom Vroom,” which it felt was disconnected from the rest of her discography.
“she was having a really tough time with her label,” Cook says. “So I was someone who, I think, verbalized it in a similar way to her. I got brought in as emergency backup. I was sort of a creative director for about a year. It was just…’Atlantic doesn’t understand how this all relates. Can you come in with some creative documents and ideas?'”
Charli and Cook first collaborated musically in 2017, with the mixtapes Number 1 Angel and Pop 2. But their first year of friendship was largely spent outside of the recording studio. The pair would spend hours on late-night phone calls discussing what it meant to be a pop star and analyzing album rollouts. charli would text Cook promoting singles for a third album that would eventually be scrapped (that’s a whole