A potential treasure trove: World Health Organization to explore benefits of traditional medicines | Global health

by Dr Natalie Singh - Health Editor
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Traditional Remedies Deserve More Research,Says WHO Official

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From herbalists in Africa gathering plants to use as poultices to acupuncturists in China using needles to cure migraines,or Indian yogis practising meditation,traditional remedies have increasingly being shown to work,and deserve more attention and research,according to a World Health Institution official.

A historical lack of evidence, which has seen traditional practices dismissed by many, could change wiht more investment and the use of modern technology, according to Dr Shyama Kuruvilla, who leads the WHO Global Traditional Medicine Center.

[Image of Dr.Shyama Kuurvilla Photograph: Lindsay Mackenzie/WHO]

Earlier this year, countries agreed the WHO should adopt a new global traditional medicines strategy for the next decade that “seeks to harness the potential contribution of TCIM [traditional, complementary and integrative medicine] to health and wellbeing based on evidence”.

It includes plans to establish a robust evidence base for traditional medicine practices, develop regulation of treatments and practitioners and, where appropriate, integrate the practices into mainstream biomedical healthcare.

“ItS super-exciting,” says Kuruvilla. “I’m not saying we know what works and what doesn’t work at scale – but I think there’s this possibility [to find out] right now.”

Traditional medicine, defined as systems for health and wellbeing that predate “biomedicine”, comes in many guises ranging from herbal tea to India’s Ayurvedic medical system.

Many of these centuries-old practices have “huge potential”,says Kuruvilla,and can now be explored in new ways by technologies including artificial intelligence,genomics and brain scans.

Kuruvilla says thailand is a good exmaple of a country embracing traditional medicine, with researchers observing and documenting traditional practice, and performing randomis

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The Rise of Wellness and the need for Safeguards


The Growing Wellness Industry and the Importance of Critical Evaluation

The wellness industry is booming, now a trillion-dollar market encompassing everything from fitness studios and mindfulness apps to dietary supplements and alternative therapies. This rapid growth, while offering potential benefits, also necessitates a critical eye and safeguards against unsubstantiated claims and potential harm. As Kuruvilla points out, “Not engaging wasn’t an option, because that would mean everything goes on without any safeguards.”

What Exactly *Is* the Wellness Industry?

The term “wellness” is broad, encompassing a proactive approach to health that goes beyond simply the absence of disease. It focuses on optimizing well-being across multiple dimensions – physical,mental,emotional,social,and even spiritual. This differs from traditional healthcare, which often reacts to illness rather than preventing it. The wellness industry capitalizes on this desire for proactive health management.

Key Components of the Wellness Market

  • Fitness: Gyms, studios (yoga, Pilates, spin), personal training, and wearable fitness trackers.
  • Nutrition: Healthy food options,dietary supplements (including nutraceuticals), and personalized nutrition plans.
  • Mindfulness & Mental Health: Meditation apps, therapy services, stress management programs, and mindfulness retreats.
  • Alternative Therapies: Acupuncture, massage therapy, chiropractic care, and herbal medicine.
  • Preventative Medicine: Health screenings, wellness coaching, and lifestyle interventions.

The Trillion-Dollar Boom: Why Now?

Several factors contribute to the wellness industry’s explosive growth:

  • Increased Health Awareness: People are more informed about health and are taking greater responsibility for their well-being.
  • Aging Population: An aging global population is seeking ways to maintain health and vitality.
  • Rising Healthcare Costs: Preventative wellness is frequently enough seen as a more affordable alternative to expensive medical treatments.
  • Technological Advancements: Wearable technology and mobile apps make it easier to track and manage health data.
  • social Media Influence: Social media platforms promote wellness trends and products, creating a culture of self-improvement.

The Need for safeguards and Critical Thinking

While the wellness industry offers many potential benefits, it’s crucial to approach it with a healthy dose of skepticism. The lack of strict regulation in some areas means that products and services may not always live up to their claims. Here’s why safeguards are essential:

  • Unsubstantiated Claims: Many wellness products and therapies lack rigorous scientific evidence to support their effectiveness.
  • Potential for Harm: Some supplements can interact with medications or have adverse side effects. Certain therapies may be inappropriate for individuals with specific health conditions.
  • Financial Exploitation: The industry can be vulnerable to scams and misleading marketing practices.
  • Misinformation: The spread of inaccurate or misleading health data can lead to poor health decisions.

How to Evaluate Wellness Products and Services

  • Look for Scientific Evidence: Seek out products and therapies that have been supported by peer-reviewed research.
  • Consult with Healthcare Professionals: Talk to your doctor or other qualified healthcare provider before trying any new wellness product or therapy.
  • Be Wary of “Miracle Cures”: If something sounds too good to be true, it probably is.
  • Check for Third-Party Certifications: Look for products that have been tested and certified by independent organizations. (e.g., USP, NSF International)
  • Read Reviews Carefully: Consider both positive and negative reviews, and be aware that some reviews may be biased.

Looking Ahead: The Future of Wellness

The wellness industry is likely to continue growing in the years to come. However,its long-term success will depend on its ability to establish credibility and build trust with consumers. Increased regulation, greater clarity, and a commitment to scientific rigor will be essential to ensure that the wellness industry truly delivers on its promise of improved health and well-being. A more informed and discerning consumer base will also play

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