Adriana Karembeu Debuts Bold New Look, Fronts Revived “LUI” Magazine

Adriana Karembeu, the celebrated top model and television personality, is making headlines with a striking transformation and her role as the inaugural cover star of the relaunched French magazine LUI. The magazine, which ceased publication six years ago, returned on March 9, 2026, with Karembeu gracing its cover in a vibrant, red Stéphane Rolland gown.

A Radical Hair Change

Karembeu’s appearance sparked immediate discussion, not just for the magazine’s revival, but for her dramatic new hairstyle. The model, previously known for her long, blonde hair, now sports a short, platinum blonde cut, complemented by bleached eyebrows. This represents a significant departure from her established aesthetic.

“LUI” Magazine’s New Direction

The relaunch of LUI, spearheaded by editor-in-chief Éric Naulleau, signals a shift in focus. The magazine aims to appeal to “the postmodern man” with content centered around fashion, society, and humor, described as having an “intello” spirit according to 20 Minutes. This new direction suggests a move away from the magazine’s previous iterations.

Karembeu on Her Transformation

Addressing the change, Karembeu told Regard Auteur, “I just cut my hair because I wanted to! It’s as simple as that.” She expressed contentment with her decision, stating, “Maybe that means: I’ll like it or not, but ultimately I don’t care because I like it.”

A Calculated Risk?

Karembeu also acknowledged the potential professional impact of her new look, noting that “my hair is 20% of my commercial potential,” a comment delivered with humor, but highlighting the importance of appearance in her line of perform as reported by Yahoo News France. The transformation wasn’t sudden; Karembeu had been gradually shortening her hair with stylist Théo Bartolomé, progressing from a bob to a French bob before the final cut.

Positive Reception

Karembeu has reported receiving largely positive feedback on her new look, with compliments from the public and increased media attention. She remains active in the fashion world, appearing at events like Fashion Week, and continues to promote her book, I love you because I love you and that’s it, published by Editions Leduc.

The cover shoot was photographed by Ellen von Unwerth, a 72-year-old German photographer and former model, who expressed her pride in photographing Karembeu, whom she described as “the woman with the longest legs” according to 20 Minutes.