AI-Powered Astroturfing Campaign Under Investigation in California

Environmental and public health advocates are urging California Attorney General Rob Bonta and Los Angeles District Attorney Nathan Hochman to investigate an AI-driven campaign that allegedly submitted thousands of public comments opposing clean air standards in Southern California. The campaign, utilizing the platform CiviClick, raises concerns about the integrity of public participation and potential violations of state law.

Investigation Launched Following Los Angeles Times Report

The call for investigation follows a Los Angeles Times investigation revealing that CiviClick, an AI-powered advocacy platform, generated over 20,000 public comments opposing standards proposed by the South Coast Air Quality Management District (SCAQMD). When the AQMD verified the comments with a sample of individuals, at least three stated they had not authored the submissions or were even aware of them.

Growing National Trend of AI Interference

This incident is not isolated. CiviClick faces similar allegations related to disputes over gas infrastructure in North Carolina, where constituents reportedly denied sending comments submitted in their names. Dylan Plummer, Campaign Advisor for Sierra Club’s Clean Heat Campaign, stated, “The use of AI to undermine the public participation process in Southern California is not unique, but part of a new playbook by the fossil fuel industry that we have seen being tested across the country.” Sierra Club is calling for California to set a precedent by investigating and holding those responsible accountable.

Concerns Over Transparency and Funding

Advocates are seeking to determine the funding source behind the AI-driven campaign, identify whose identities were used without consent, and assess potential breaches of California law. A new search tool, sourced from public records obtained by the SCAQMD, allows individuals to check if a comment was submitted in their name and report unauthorized submissions.

Impact on Clean Air Standards

The contested standards aimed to reduce smog-forming nitrogen oxide (NOx) pollution from gas-powered furnaces and water heaters in Southern California, the nation’s most polluted region. The proposed rule, projected to prevent thousands of premature deaths and asthma cases annually, was rejected in June despite significant public support from environmental, health, and environmental justice groups. Chris Chavez, Deputy Policy Director at the Coalition for Clean Air, described the situation as “outrageous,” stating that the AI-powered campaign “deprived Southern Californians of their right to breathe cleaner, healthier air.”

Key Players and Connections

The campaign was reportedly managed by Matt Klink, a partner at California Strategies, a prominent lobbying firm. Klink previously credited the AI platform with being “the ultimate difference” in defeating the standards. California Strategies’ clients include Sempra, the parent company of Southern California Gas Company, a major opponent of the clean air standards.

Attorney General Bonta’s Stance on Air Quality

California Attorney General Rob Bonta has previously demonstrated a commitment to improving air quality, leading a coalition of states in urging the U.S. Environmental Protection Agency (EPA) to adopt stricter standards for particulate matter pollution. This action underscores his dedication to protecting public health against air pollution.

Looking Ahead

The investigation requested by advocates seeks to uncover the full extent of the AI astroturfing campaign and ensure the integrity of public participation in California’s regulatory processes. The outcome could set a crucial precedent for addressing the growing threat of AI-driven interference in democratic processes nationwide.