Prime Video Launches “NBA Delivered” Campaign Ahead of Inaugural NBA Season
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Prime Video has officially kicked off its promotional efforts for its upcoming NBA coverage with teh launch of “NBA Delivered,” a new marketing campaign unveiled during Thursday Night football. The campaign aims to connect NBA fans with the convenience and recognition of Amazon’s Prime delivery service, signaling a major push to establish Prime Video as a key destination for basketball enthusiasts. [https://press.aboutamazon.com/news/business-press-releases/prime-video-unveils-nba-delivered-campaign-ahead-of-inaugural-season]
Campaign Highlights & Star Power
“NBA Delivered” features a creative concept where NBA stars – including luka Dončić, Victor wembanyama, and Donovan Mitchell – are shown “delivering” basketball excitement via Amazon’s iconic boxes and delivery vans. They are joined by NBA on Prime commentators and analysts Blake Griffin, Taylor Rooks, Dirk nowitzki, and Candace Parker.
According to Stacey Rosenson, Head of Marketing for Prime Video Sports, the campaign is designed to both introduce fans to NBA on prime and build anticipation for the season. “NBA Delivered represents the perfect marriage of a recognizable pillar of the Amazon brand with the premium content we’ll bring to NBA fans across the globe on Prime Video,” she stated in a press release. [https://press.aboutamazon.com/news/business-press-releases/prime-video-unveils-nba-delivered-campaign-ahead-of-inaugural-season]
Multi-Platform Rollout
The “NBA Delivered” campaign will be visible across a variety of platforms. Messaging highlighting the october 24th launch of NBA on Prime will appear on:
* Amazon.com: Prominent placement on the Amazon homepage.
* Prime Video: Integrated within the Prime Video interface.
* Thursday Night Football Broadcasts: Advertising during live games.
* Other Prime Video Sports properties: Cross-promotion with coverage of the New York Yankees and the National Women’s soccer league (NWSL).
NBA on prime Tip-Off Schedule
The inaugural NBA on Prime season begins on Friday, October 24th with a doubleheader:
* Boston Celtics at New york Knicks
* minnesota Timberwolves at Los Angeles Lakers
Coverage will begin at 7:00 PM ET, broadcasting live from amazon Studios in Culver City. [https://www.nba.com/news/prime-video-nba-schedule-how-to-watch-games]
Frequently Asked Questions (FAQ)
Q: What games will be available on NBA on Prime?
A: Prime Video will exclusively stream select NBA games throughout the regular season. The full schedule is available on the NBA website. [https://www.nba.com/news/prime-video-nba-schedule-how-to-watch-games]
Q: How can I watch NBA on Prime?
A: You need a Prime Video subscription to access the games. https://www.primevideo.com/
Q: Will there be any pre- or post-game coverage?
A: Yes, Prime Video will offer pregame coverage beginning at 7:00 PM ET on opening night, broadcasting live from Amazon Studios. Details on post-game coverage have not yet been released.
Looking ahead:
With “NBA delivered,” Prime Video is making a notable investment in establishing itself as a major player in sports broadcasting. The campaign’s success will be crucial as the streaming service aims to attract and retain NBA fans, and build a loyal audience for its exclusive game coverage.