It has happened. Apple is overtaking Samsung this year, and it’s on track to become the world’s largest smartphone maker. But, honestly, are we surprised? I know I’m not. It was only a matter of time, really.
## Apple is what now?
The iPhone 17 Pro has done a lot more than just look different.| Image credit – PhoneArena
Yes, Samsung is the world’s largest smartphone maker, but it will be overtaken by Apple before the end of the year. There are a myriad of factors at play here, of course, but the bottom line is that Apple fans have something to boast about for the next few years.
Because, apparently, Apple is set to remain the world’s largest phone maker until at least 2030. If the company keeps playing it smart, its reign can easily last way past that point, but even this period of dominance signals something very crucial.
Apple gets it. the iPhone gets it. And Samsung really needs to start playing catch up. Here’s how.
## People want new, different, bold
Apple’s New Strategy: Foldables, Under-Display Face ID, and a Renewed Focus on Budget iPhones
Apple’s three-year plan for the iPhone is meant to shake up its years of monotony and give consumers real reasons to upgrade, driving up sales in the process.from the foldable iPhone next year, the iPhone 18 with the under-display Face ID afterward, and then the all-glass iPhone Pro in 2027, exciting years await Apple fans.
Apple has also started tackling the budget market more seriously. No longer do budget-conscious consumers need to wait for a new iPhone SE model to come out after a few years before they can make their decision. This approach, of course, also lost Apple sales, as people who couldn’t wait but also didn’t want to buy an old SE model went for a different phone instead.
Now, the e-series – wich started this year with the iPhone 16e – is a yearly product line. Each year, consumers will have a modern budget iPhone model to buy if their old phone is starting to show its age. So, Apple is also going to start seeing increased sales in developing markets.
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