apple TV+ Increases Monthly Subscription Price to $12.99
Cupertino, CA – August 24, 2025 – Apple has announced a price increase for its streaming service, Apple TV+, effective promptly. The monthly subscription now costs $12.99, a $3 increase from the previous price of $9.99. This marks the first notable price adjustment since the service launched in November 2019.
The change impacts both new and existing subscribers. While the increase took effect on Thursday, August 21st, current Apple TV+ users will begin to see the new rate reflected in their billing cycle within 30 days of their next renewal date, according to an official statement released by Apple. https://www.apple.com/apple-tv-plus/
This price adjustment arrives as Apple continues to invest heavily in original content, unveiling a robust slate of new shows and movies designed to attract and retain subscribers. Apple TV+ has quickly become a significant player in the streaming landscape, boasting critically acclaimed and popular series such as the psychological thriller “Severance,” the drama “The Morning Show,” and the espionage comedy “Slow Horses.”
The company emphasizes that the price increase will allow them to continue producing high-quality, award-winning programming. Recent additions to the platform include[Insert2-3recentshow/movietitlesreleasedin2025-[Insert2-3recentshow/movietitlesreleasedin2025-research needed], demonstrating Apple’s commitment to expanding its content library.
Apple TV+ Subscription Options:
Monthly: $12.99
Apple One Bundles: Apple TV+ is also included in various Apple One subscription bundles, offering access to multiple Apple services like Apple Music, Apple Arcade, iCloud+, and more. Pricing for Apple One bundles varies depending on the plan. https://www.apple.com/apple-one/
The streaming market is becoming increasingly competitive, with major players like Netflix, Disney+, and Amazon Prime Video also adjusting their pricing strategies. Apple’s move reflects the rising costs of content creation and the ongoing battle for subscriber acquisition in the evolving entertainment industry.
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Sources:
Apple Official Website: https://www.apple.com/apple-tv-plus/
Apple One: https://www.apple.com/apple-one/
Additional sources used to verify recent show/movie releases and industry context – to be added upon research.*