Atomic Athletes Shine Across Olympic Winter Sports – Amer Sports Updates

Atomic athletes deliver across Olympic winter as brand celebrates success in alpine, nordic, freeskiing and ski mountaineering April 22, 2026 – Atomic athletes delivered a standout performance across disciplines during the 2025/26 Olympic winter season, reinforcing the brand’s position at the forefront of winter sports innovation and athletic support. From alpine racing to ski mountaineering, competitors equipped with Atomic gear achieved significant milestones on the world’s biggest stages. In alpine skiing, Atomic athletes secured 46 World Cup podiums, 20 victories, four World Cup globes, and seven Olympic medals from 19 athletes. Mikaela Shiffrin led the charge with her sixth Overall World Cup title, equaling the record set by Atomic legend Annemarie Moser-Pröll. She also won nine of 10 slalom races, underscoring her dominance in the discipline. Sofia Goggia added to her legacy by claiming the Super-G globe, while Lucas Pinheiro Braathen achieved a breakthrough season with his first World Cup win in Levi, his first crystal globe, and Olympic gold for Brazil — marking a historic moment for the nation in alpine skiing. The season also featured emotional first wins for Nicol Delago and Malorie Blanc, Marco Schwarz’s maiden speed victory, and Raphael Haaser’s strong debut in the Redster line, finishing third overall in the Super-G standings. Beyond alpine, Atomic athletes made meaningful contributions in nordic, freeskiing, and ski mountaineering, highlighting the brand’s breadth across the skiing spectrum. Their collective efforts underscored Atomic’s commitment to helping athletes compete, win, and progress at the highest level, regardless of discipline. As a leader in winter sports equipment for over 65 years, Atomic continues to drive innovation from piste to powder, supporting everyone from first-time skiers to Olympic champions. The brand’s athlete community includes icons such as Hermann Maier, Mikaela Shiffrin, and Chris Benchetler, whose achievements have helped shape Atomic’s legacy and ongoing mission to advance the sport.