Bad Bunny Embraces Argentine Culture During Stadium Tour, Following Super Bowl Triumph

Bad Bunny’s recent performances in Argentina, culminating in three sold-out shows at River Plate Stadium in Buenos Aires, have underscored his global appeal following his historic Super Bowl LX halftime show. The Puerto Rican superstar connected with Argentine fans through gestures of cultural appreciation, including donning a River Plate jersey and participating in a traditional football chant.

Super Bowl LX Halftime Show and Global Impact

Bad Bunny’s Super Bowl performance on February 8th marked a significant moment as the first Latin artist to headline the spectacle almost entirely in Spanish . The performance garnered an average of 128.2 million viewers , ranking as the fourth most-watched Super Bowl halftime show in history.

River Plate Shows and Fan Connection

The artist’s three-night run at River Plate Stadium, beginning February 13th, 2026, drew massive crowds, with tickets selling out rapidly in May . Bad Bunny demonstrated his affection for Argentina by wearing a River Plate jersey, proudly displaying the number 94 – a reference to his birth year – and engaging with fans during his performance.

“He Who Doesn’t Jump” and Maradonian Tribute

During his second show at River Plate, Bad Bunny joined the crowd in singing the iconic football chant “he who doesn’t jump is an Englishman,” a tribute to the late Diego Maradona. He embraced the moment, dressing in a blue jacket and shorts reminiscent of Maradona’s style and was met with a standing ovation .

Grammy Recognition and Career Highlights

Bad Bunny’s success extends beyond the Super Bowl stage. At the 68th Annual Grammy Awards, he made history by becoming the first artist to win Album of the Year with a Spanish-language album, receiving the honor for Debí Tirar Más Fotos . He dedicated the award to immigrants pursuing their dreams.

Controversy and Continued Success

Despite his widespread acclaim, Bad Bunny’s selection as Super Bowl headliner sparked controversy, with former U.S. President Donald Trump calling the choice “absolutely ridiculous” . However, this did not diminish his popularity or the success of his performances in Argentina, and beyond.