Balthazar and Ami: A Parisian Touch in the Heart of SoHo
Balthazar, the iconic SoHo brasserie, has partnered with French label Ami for a unique collaboration, marking the restaurant’s first brand partnership. The collaboration, signified by a heart-shaped logo featuring the letter “A,” is a natural fit given Ami founder Alexandre Mattiussi’s longstanding affection for the restaurant.
A History of Balthazar
Balthazar opened in the spring of 1997 in SoHo, New York City, quickly becoming a beloved dining destination known for its traditional French fare and bustling atmosphere. Balthazar serves breakfast through supper daily, with weekend brunch options. The restaurant is also celebrated for its fresh seafood, shellfish, and daily-baked bread and pastries from Balthazar Bakery. A second location opened in Covent Garden, London, in 2012. Wikipedia notes that Balthazar is owned by British-born restaurateur Keith McNally.
Alexandre Mattiussi and Balthazar’s Appeal
Alexandre Mattiussi, founder of Ami, has a personal connection to Balthazar dating back to his time working in New York. He frequented the restaurant for breakfast, appreciating its simplicity and classic ambiance. Mattiussi, whose parents favored simple home-cooked meals, sees parallels between cooking and fashion, favoring uncomplicated designs like “a great jacket, white trousers, and a navy sweater.”
A Celebration of Simple Pleasures and Community
The partnership was celebrated with a gathering of friends of the house, including Aubrey Plaza, Jeremy Pope, Matt Bomer, and Tessa Thompson. Guests enjoyed Balthazar’s signature dishes, such as French onion soup, steak frites, and tarte tatin. The event also saw Mattiussi sharing stories from his recent trip to Carnival in Rio de Janeiro.
Keith McNally’s Perspective
Keith McNally expressed his enthusiasm for the collaboration via Instagram, stating that his staff and he enjoyed working with the Ami group, recognizing a shared passion for design and good service. He praised the simplicity and style of Ami’s logo and its overall philosophy, deeming it a perfect fit for the Balthazar brand. He hopes for future collaborations.
Balthazar’s Continued Legacy
Balthazar remains a popular meeting place for locals and a favorite among celebrities, maintaining the atmosphere McNally prefers. The restaurant continues to serve approximately 1,500 guests daily, with steak frites being its most popular dish, selling around 200 portions each day. Eater highlights Balthazar’s enduring appeal and welcoming hospitality.