The Belgian 3: Rising Stars in Fashion
A new generation of Belgian designers – Julie Kegels, Marie Adam-Leenaerdt and Meryll Rogge – are making significant waves in the international fashion scene, drawing comparisons to the iconic Antwerp Six while forging their own path in a challenging economic landscape.
A New Wave of Belgian Design
Belgium has long been a hotbed for fashion talent, producing influential designers like Matthieu Blazy (Chanel), Glenn Martens (Maison Margiela), Pieter Mulier (Versace), and Raf Simons (Prada).1 However, Julie Kegels, Marie Adam-Leenaerdt, and Meryll Rogge are choosing to build their own brands rather than taking the helm at established houses.
Dubbed “the Belgian 3,” these designers have secured spots on the official calendars of Milan and Paris Fashion Weeks, competing with major luxury brands like Gucci, Balenciaga, Dior, and Diesel.1
Navigating a Changed Luxury Landscape
The fashion industry has undergone significant consolidation since the 1980s, when the Antwerp Six rose to prominence. Large luxury holdings like LVMH, Kering, and OTB Group now dominate the sector, possessing budgets that independent labels can only dream of.1 This makes the success of the Belgian 3 all the more remarkable.
Following in the Footsteps of the Antwerp Six
The Antwerp Six – Ann Demeulemeester, Dries Van Noten, Walter Van Beirendonck, Dirk Bikkembergs, Dirk Van Saene, and Marina Yee – revolutionized fashion in the 1980s with their avant-garde and bold vision.4 The Belgian 3 represent a new generation carrying forward this legacy, blending traditional craftsmanship with ethical considerations and a daring aesthetic.2
Who are Julie Kegels, Marie Adam-Leenaerdt, and Meryll Rogge?
While specific details about each designer’s individual function are still emerging, their presence on the international stage signals a bright future for Belgian fashion. Julie Kegels is 26 years aged, Meryll Rogge is 40, and Marie Adam-Leenaerdt is 28.3 They are gaining recognition from high-profile figures like Rihanna, Dua Lipa, and Kim Kardashian.1
The Future of Belgian Fashion
With a strong foundation in design education and a commitment to innovation, the Belgian 3, alongside other emerging talents like Sarah Lévy, Ariane Theunissen, and Façon Jacmin, are poised to shape the future of fashion.2 Their success demonstrates the enduring power of Belgian creativity and its continued influence on the global fashion industry.
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