Bicom Celebrates 20 Years of Growth and Innovation in Strategic Communications

Montreal-based integrated communications agency bicom is marking its 20th anniversary, a milestone achieved through adaptability, a commitment to authenticity, and a forward-thinking approach to the evolving media landscape. Founded in 2006 by Marie-Noëlle Hamelin and Vicky Boudreau, the agency has grown from a public relations firm to a full-service agency with offices in Montreal, Toronto, Novel York, and Paris.

A Foundation Built on Complementarity

The agency’s origins lie in the complementary skillsets of its co-founders. Marie-Noëlle Hamelin focuses on the operational aspects of the agency, including service development and office expansion, whereas Vicky Boudreau concentrates on business development. This dynamic has fostered a collaborative environment at bicom’s headquarters on Plaza Saint-Hubert in Montreal, a space designed to be both creative and technologically advanced.

Authenticity as a Core Value

Bicom distinguishes itself through a commitment to authenticity, a quality Hamelin believes has been key to its success. This authenticity builds trust with both clients and the agency’s team, leading to impactful campaigns and strong media relationships.

A Diverse Client Portfolio

Bicom’s client roster includes major brands such as The North Face, L’Oréal, Disney, RW&Co, Strom Spa, Quartier Dix30, Sézane, and Complexe Desjardins, alongside numerous independent and local businesses.

Adapting to Industry Shifts

Over the past two decades, bicom has navigated significant changes in the communications industry, including the rise of influencer marketing, the challenges facing traditional media, and the emergence of artificial intelligence. The agency has responded by expanding its omnichannel network and embracing new technologies.

Pioneering Nano-Influencer Campaigns with Heylist

Recognizing the potential of nano-influencers – those with smaller, highly engaged audiences – bicom developed Heylist, a self-service platform connecting businesses with content creators. Heylist streamlines the process of finding and collaborating with authentic creators, optimizing campaign impact.

Strategic Expansion and Global Reach

Bicom’s expansion began with the opening of a Toronto office in 2016, enabling better service to clients in English Canada. The agency has since established a presence in the United States through partnerships in New York and, more recently, in Europe with an office in Paris, supporting European brands entering the Canadian market.

Looking Ahead

As bicom looks to the future, it remains focused on delivering strategic, impactful communications solutions for its clients, leveraging its expertise and adaptability to navigate the ever-changing media landscape. The agency’s 20th anniversary marks not just a celebration of past achievements, but a renewed commitment to innovation and growth.