WWE superstar Big E recently revealed the origins of The New Day’s iconic "Don’t you dare be sour. Feel the power" catchphrase, explaining that the line grew out of the group’s effort to craft an instantly recognizable entrance. Speaking on the Insight with Chris Van Vliet podcast, the former WWE Champion detailed how the group worked alongside composer Jim Johnston to craft an entrance that resonated with audiences.
How The New Day Developed Their Signature Catchphrase
The phrase was a byproduct of The New Day’s effort to craft an instantly recognizable entrance.
According to Big E, the group worked with Jim Johnston. The resulting line, "Don’t you dare be sour. Feel the power," became the centerpiece of their entrance.
The Evolution of WWE Entrance Hooks
The New Day’s catchphrase remains one of the most successful examples of a character-defining audio signature in modern WWE history. While many wrestlers rely on music alone, the integration of a spoken-word hook allowed The New Day to interact directly with the arena atmosphere.
Historically, WWE has utilized various methods to cement character identity through entrance music and dialogue:
- The "Stone Cold" Glass Shatter: An immediate, non-verbal audio cue that signaled a specific reaction.
- The Rock’s "If You Smell": A spoken-word introduction that established the wrestler’s presence before the music hit its peak.
- The New Day’s "Feel the Power": A call-and-response style phrase that bridges the gap between the performer and the audience.
Why The New Day’s Branding Persists
The longevity of the catchphrase is a testament to the group’s commitment to character consistency.
The collaboration with Jim Johnston highlights a specific era of WWE production where talent input was heavily integrated into their music and entrance choreography. By involving the performers in the creative process, WWE ensured that the catchphrase felt authentic to the wrestlers themselves rather than an imposed marketing slogan.
Today, the phrase is synonymous with the trio.