Bonnier News Reports Strong 2025 Financial Results, Eyes Further Digital Growth
Sweden’s leading news provider, Bonnier News, concluded 2025 with a robust financial performance, reporting an EBITA (Earnings Before Interest, Taxes and Amortization) of SEK 1.08 billion (€101 million) – a 29% year-over-year increase. Revenue reached SEK 10.9 billion (€1.02 billion), marking a 3% increase compared to the previous year [1], [2].
Growth Driven by Digital Subscriptions
A key driver of this success has been the continued growth in digital subscriptions. Revenue from digital subscriptions increased by 14% year-over-year in 2025 [1]. The company’s bundled subscription package, +Allt, reached nearly 500,000 digital subscribers by the end of the year, contributing to higher subscription volumes and average prices. In total, over 1.1 million subscribers now have access to +Allt, including print subscribers [1], [2].
Revenue Composition and Transformation
Reader revenue now accounts for 62% of Bonnier News’ total revenue, up from around 57% three years prior. Approximately half of this revenue comes from purely digital sources, while the other half is a combination of single copy sales, print subscriptions, and print/digital bundles [1].
The company’s revenue has more than doubled since 2016, when total revenue was SEK 4.7 billion (€418 million), a result of a systematic transformation strategy initiated by CEO Anders Eriksson [1].
Strategic Partnerships and Acquisitions
Bonnier News has actively pursued strategic partnerships and acquisitions to strengthen its market position. Recent activities include the acquisition of Zetland, a Danish membership model company, and a partnership with Erna Media. The digital news service Readly has also been integrated into its operations [1].
Diversified Revenue Streams
Beyond reader revenue and advertising, Bonnier News generates approximately 16% of its overall revenue from other sources. These include logistics, printing, and distribution (6%), events, networking, education, and industry data/information (5%), other revenue streams (3%), and media subsidies (2%) [1].
Looking Ahead to 2026
Anders Eriksson expressed optimism for continued growth in 2026, citing increasing readership, engagement, and subscription numbers, as well as expectations for a stronger advertising market [1].
Bonnier News’ core holdings include the daily newspapers Dagens Nyheter, Expressen, and Dagens industri, as well as approximately 40 local newspapers across Sweden [1]. The company employs around 6,700 people, including approximately 2,000 journalists.