CAMP 2026: Peru’s Marketing Congress Highlights AI, Sustainability, and Regional Growth
The 2026 Annual Marketing Congress of Peru (CAMP) reinforced its role as a pivotal platform for industry innovation, with over 1,200 attendees from 15 Latin American countries discussing AI integration, sustainability strategies, and market expansion, according to the Peruvian Marketing Association (AMP).
What Were the Key Themes at CAMP 2026?
Artificial intelligence dominated discussions, with experts like Dr. Luisa Fernanda Rojas, a Lima-based digital marketing professor, noting that 78% of surveyed companies had adopted AI tools for customer analytics. “The shift is not just about efficiency but redefining consumer engagement,” Rojas said in a panel moderated by El Perúano.
Sustainability also took center stage. Maria González, CEO of Lima-based agency Marketing Verde, presented case studies showing that eco-friendly campaigns increased brand loyalty by 35% in the retail sector. The event partnered with the Peruvian Ministry of Environment to launch a certification program for sustainable marketing practices.
How Did CAMP 2026 Compare to Previous Years?
Attendance grew by 20% compared to 2024, with 65% of participants from outside Lima, according to AMP data. This marked a significant increase from 2022, when 40% of attendees were local. The rise in regional participation aligns with Peru’s broader economic diversification efforts, as highlighted in a Central Reserve Bank of Peru report.
Keynote speaker Javier Morales, founder of Chilean startup Digimark, emphasized cross-border collaboration: “The Andean market is no longer fragmented. We’re seeing shared challenges and strategies from Bogotá to La Paz.”
Why Does CAMP Matter for Latin American Marketers?
The congress underscored Peru’s growing influence in regional marketing trends. A Financial Times analysis noted that Peru’s digital ad spending grew 12% in 2025, outpacing Mexico and Argentina. CAMP 2026 featured workshops on hyper-localized campaigns, a strategy gaining traction as companies target Peru’s diverse cultural regions.
Industry observers also pointed to the event’s role in talent development. Over 200 students from 10 universities participated in a mentorship program, a initiative praised by Universia, a Latin American higher education network.
What’s Next for CAMP and the Peruvian Marketing Sector?
Organizers plan to expand the event to Ecuador and Colombia in 2027, following a pilot collaboration with Quito’s Association of Marketing Professionals. Meanwhile, the AMP has launched a digital hub to maintain networking and knowledge-sharing post-conference.
As Peru’s economy continues its recovery from 2023–2024 volatility, the marketing sector’s focus on innovation and sustainability positions it as a regional model. “CAMP isn’t just a conference—it’s a barometer for the industry’s resilience,” said Carlos Mendoza, a Lima-based investor quoted in The Economist.