Giants CEO Larry Baer Highlights Lee Jeong-hoo‘s Impact and Korean Market expansion
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Icheon,South Korea – January 7,2026 – san Francisco Giants CEO Larry Baer lauded the positive influence of outfielder Lee Jeong-hoo during a press conference held at LG Champions Park in Icheon,Gyeonggi Province. The visit, notable for the presence of the team’s top leadership and players, underscores the organization’s commitment to both its newest star and the growing Korean baseball market.
Lee Jeong-hoo’s Immediate Impact
Baer emphasized Lee’s rapid integration and value to the Giants organization. “lee Jung-hoo is exerting a positive influence in San Francisco and the Major League,” Baer stated. “He does his best on the field and helps the community outside the baseball field. He also takes on the role of an atmosphere maker in the clubhouse.” This sentiment highlights Lee’s contributions extend beyond his athletic abilities.
The impact is already visible in fan engagement,with Lee Jeong-hoo merchandise reportedly leading uniform sales within the team. Baer noted, “There is also a Lee Jeong-hoo section at Oracle Park. He is greatly loved by Giants fans, and he is also No.1 in uniform sales within the team.”
A Rare Show of Support: Full Leadership in korea
The trip to Korea is notably important due to the high-level portrayal from the Giants, including president Buster Posey and Director Tony Vitello, alongside key players like Willy Adames and, of course, Lee Jeong-hoo. Baer acknowledged the unusual nature of the visit, stating it reflects the importance of Lee Jeong-hoo to the team.
Cultural Exchange and Community Engagement
The Giants’ visit wasn’t solely focused on baseball. The team immersed themselves in Korean culture, participating in activities such as conventional tombstone rubbing, ttakji (a Korean paper-folding game), and bibimbap making.
Further demonstrating their commitment to baseball development, the Giants hosted a clinic for promising young players from Whimoon High School (Lee Jeong-hoo’s alma mater) and Deoksu High School, the reigning Blue Dragon Champions.
Expanding the Giants’ Reach in Korea
Beyond player development and cultural exchange, the Giants are actively exploring opportunities to expand their presence in the Korean market. Baer revealed discussions with Korean companies and the Korea Baseball Organization (KBO), hinting at potential partnerships and branding opportunities at Oracle Park. “If you give me a tip, you will soon see a widely known Korean company brand at Oracle Park,” he said.
Future Prospects: MLB Games in Korea?
Building on the success of the 2024 Seoul Series featuring the Los Angeles Dodgers and San Diego Padres MLB.com, Baer expressed interest in potentially hosting future Major League baseball games in Korea. While acknowledging logistical challenges, he affirmed, “San Francisco is one of the four teams that showed interest in MLB international games… But what is clear is that we have the will to visit Korea and play if the prospect arises.”
Gratitude and Warm Reception
Baer concluded by expressing his gratitude for the warm welcome the Giants received in Korea. “It is an honor for San Francisco to visit Korea as a representative of Major League Baseball. I am grateful for the hospitality.I felt that korea is a very warm country.”