Charlotte Tilbury CEO Demetra Pinsent Steps Down After 14 Years

Demetra Pinsent, the chief executive of Charlotte Tilbury Beauty, is departing the makeup artistry brand after 14 years. The announcement was made internally on Wednesday and confirmed by a company spokesperson, with Pinsent’s last day being February 26, 2026.

A Legacy of Growth

Pinsent joined Charlotte Tilbury at its inception in 2012, playing a pivotal role in transforming the brand from a concept into a billion-dollar global beauty business. Under her leadership, the company was acquired by Spanish conglomerate Puig in 2020, with Puig set to assume full ownership by 2030 [1].

Puig’s Performance and Tilbury’s Future Role

Puig reported record revenues in 2025, exceeding €5 billion ($5.9 billion), with a significant contribution from its makeup segment, which grew 10.7% due to strong sales from Charlotte Tilbury [1].

Following Pinsent’s departure, Charlotte Tilbury, the founder, will continue to lead the brand “creatively and commercially” in her roles as president, chairman, and chief creative officer [1]. A successor to Pinsent has not yet been named.

Impact on Puig’s Portfolio

The fragrances and cosmetics division, which includes Charlotte Tilbury, accounted for 72% of Puig’s sales in 2025, reaching €3,646 million, a 3.8% increase. Makeup specifically contributed €845 million, a 10.7% growth, while skincare reached €551 million, a 7.3% increase [4].

Puig’s overall revenue for 2025 was €5,042 million, a 5.3% increase year-over-year. Adjusted EBITDA rose 7.8% to €1,045 million, and the gross margin improved to 75.1% [4].

Looking Ahead

As Charlotte Tilbury navigates this leadership transition, the brand is poised to continue its growth trajectory under the continued creative direction of its founder and the backing of Puig. The company anticipates stable margins in 2026, despite a potentially more challenging cost environment [4].