U.S. Consumer Credit Growth Driven by New Borrowers and Fintech, TransUnion Reports

The U.S. Consumer credit market is experiencing notable growth, fueled by a significant influx of new borrowers and the increasing role of Fintech companies, according to the latest reports from TransUnion.

New Consumer Credit Growth Surges

TransUnion data reveals a 24% increase in new consumers entering the credit market in 2025, with the final quarter of the year seeing the highest growth rate at 37%. Between January and November 2025, 882,500 new consumers began using credit, a substantial rise driven primarily by credit cards and Fintech lenders.

The proportion of new consumers opening credit cards increased from 33% to 42% during this period. Simultaneously, the number of new consumers utilizing Fintech platforms for credit access rose from 12% to 16%.

Younger Consumers Drive Credit Card Originations

Within new credit card originations, younger, higher-risk consumers are playing an increasingly prominent role. Consumers aged 18 to 24 now account for 19% of all credit card originations, up from 12% the previous year. This suggests a growing trend of younger individuals entering the credit market.

Overall Originations and Credit Performance

While most credit products saw an increase in originations, housing originations experienced a 6% year-over-year decline. Credit cards led the growth in originations, with a 22% increase.

Credit performance continues to improve, attributed to prudent origination strategies and stronger portfolio management practices by lenders. A decreasing consumer financial burden – the amount of monthly income dedicated to debt repayment – is also contributing to improved credit behavior.

Delinquency Rates Improve Across All Segments

TransUnion’s report highlights continued improvement in card portfolio delinquency rates across all consumer segments and risk levels. Virginia Olivella, Senior Director of Research and Consulting at TransUnion Colombia, emphasized the opportunity this presents for financial inclusion and the development of optimal underwriting and relationship strategies for these emerging consumers. She also noted the importance of financial education programs to promote responsible credit behavior and foster long-term loyalty.

Colombia’s Credit Market Recovery

In Colombia, the credit market is showing signs of gradual recovery following a period of restrictive monetary conditions. Despite high interest rates, the country’s financial system remains resilient, with manageable delinquency levels and strong capital buffers. However, consumers in Colombia are particularly sensitive to pricing, especially for unsecured products like credit cards and free investment loans.

Key Takeaways

• New consumer growth is a key driver of the U.S. Credit market.
• Fintech companies are playing an increasingly important role in expanding credit access.
• Younger consumers are driving growth in credit card originations.
• Credit performance is improving due to responsible lending practices and reduced consumer financial burden.