Corona Cero: AB InBev’s No-Alcohol Beer Fuels Olympic Spirit at Milano Cortina 2026

As the excitement builds for the Olympic Winter Games Milano Cortina 2026, AB InBev is amplifying its presence through Corona Cero, its non-alcoholic beer. The brand is positioned as the first no-alcohol beer sponsor of the Winter Olympics, marking a significant step towards promoting responsible consumption and broadening appeal within the sporting community.

A Golden Partnership: Corona Cero and the Olympics

Corona Cero’s involvement in the Milano Cortina 2026 Games builds upon its debut at the Olympic Games Paris 2024. This partnership underscores AB InBev and the International Olympic Committee’s (IOC) shared commitment to offering consumers more choices and fostering a culture of moderation . The “For Every Golden Moment” platform aims to connect fans and athletes with a fresh perspective on relaxation and celebration.

Celebrating 100 Years of Corona

The Milano Cortina 2026 Games coincide with the 100th anniversary of the global Corona brand. Corona Cero is leveraging this milestone to bring its message of connection and celebration to the slopes and beyond . The brand is scaling its presence to over 25 markets and is currently available in 55 countries .

AB InBev’s Long-Term Commitment

AB InBev’s partnership with the IOC extends through 2032, demonstrating a long-term commitment to supporting the Olympic movement. Richard Oppy, AB InBev Global President, Premium Brands, emphasized the growing global demand for balanced choices and the company’s pride in bringing messages of connection, moderation, and celebration to the Games .

Beyond the Slopes: A Platform for All Seasons

While rooted in the spirit of relaxation, Corona Cero’s “For Every Golden Moment” platform extends beyond the Winter Olympics, celebrating triumphs and everyday moments throughout the year . The brand aims to redefine the connection between beer and sports, offering a versatile option for any occasion.