Improving Patient Experience with Identity Intelligence

Improving the patient experience is getting more attention than ever. Patients are frustrated with slow, complicated, and outdated processes that keep them from easily getting and sharing thier health records. This is leading to calls to “kill the clipboard.” These calls are highlighting how important it is to reliably identify patients at every step of their care.

As healthcare becomes more complex – with joint ventures, surgery centers, clinics, labs, and virtual care options – it’s clear that great patient experiences need a complete approach to understanding who patients are.

delivering on the Mandate

To “kill the clipboard,” we need to work together across healthcare to create trusted identity data management. this will unify patient data across diffrent systems, both in databases and when patients access care digitally or in person.

This requires strong identity intelligence:

• Exceptional accuracy in matching patients to their records
• Automatically adding helpful information to patient profiles
• Verifying patient identities online
• Managing data access and privacy

In the past, these solutions were built by combining many different systems. But today, new master data management (MDM) solutions designed for healthcare should offer a complete platform.

Making Identity Work

Next-generation MDM solutions bring information together and give it context. Every patient, provider, and relationship should be in one trusted place.This impacts five key areas:

1. Patient, consumer, and provider unification – Advanced identity matching, along with online identity verification, unifies data across electronic health records (EHRs), customer relationship management (CRM) systems, patient portals, and data warehouses. This reduces duplicate records, helps care teams see a complete history, and gives patients a consistent experience.
2. Provider and organization mastering – Connecting providers to hospitals, networks, and patients ensures referrals aren’t lost, speeds up credentialing, and keeps provider directories up-to-date so patients know who’s in their network.