Creative Planning Acquires $235B SageView

by Marcus Liu - Business Editor
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Creative Planning Acquires SageView Advisory Group

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Creative Planning, a leading registered investment advisor (RIA) based in Overland Park, Kansas, has agreed to acquire SageView Advisory Group, a retirement-focused RIA. This acquisition significantly expands creative Planning’s reach and assets under management (AUM).

Deal Overview

SageView Advisory Group, which managed $235 billion in assets under management and advisement (AUM/AUA) as of the end of 2024, will become part of Creative Planning. Creative Planning currently manages over $370 billion in AUM/AUA. The deal signifies a continued trend of consolidation within the financial advisory industry.

Key Players

  • Creative Planning: The acquiring firm, known for its complete financial planning services and substantial AUM.
  • SageView Advisory Group: The acquired firm, specializing in retirement plan advisory services.
  • Aquiline Capital Partners: The private equity firm that previously held a majority stake in SageView.

background on SageView

SageView Advisory Group has been majority-owned by Aquiline Capital partners, a private equity firm focused on financial services and technology, since early 2021. Reports surfaced in May 2024 indicating that Aquiline was exploring a sale of SageView, ultimately leading to the agreement with Creative Planning.

Why This Acquisition Matters

This acquisition is important for several reasons:

  • Increased Market Share: The combined entity will have over $605 billion in AUM/AUA,solidifying Creative planning’s position as a major player in the RIA space.
  • Expanded Retirement Services: SageView’s expertise in retirement plan advisory services complements creative Planning’s existing offerings, allowing them to serve a broader range of clients.
  • Industry Consolidation: This deal is part of a larger trend of consolidation in the RIA industry, driven by factors like increasing regulatory burdens and the desire for economies of scale.

Key Takeaways

  • Creative Planning is acquiring SageView Advisory Group for an undisclosed amount.
  • SageView managed $235 billion in AUM/AUA as of year-end 2024.
  • The acquisition expands Creative Planning’s AUM/AUA to over $605 billion.
  • Aquiline Capital Partners previously owned a majority stake in SageView.

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