2025/08/26 12:08:08
A recent survey of 1400 marketing professionals in the DACH region shows: Artificial intelligence is at the top of the agenda. Which trends and channels are truly relevant.
Artificial intelligence has established itself as the clear leader among marketing trends.This is now confirmed by a comprehensive survey of experts from Germany,Austria,and Switzerland.
According to “horizont.net,” a total of 1400 marketing experts participated in the current trend survey by the specialist portal Marketing-Börse, conducted by Absolit Dr. Schwarz Consulting.
The AI Revolution in Marketing
The results of the survey clearly show: AI isn’t just a temporary hype, but has become a central topic in the marketing industry.
As “horizont.net” reports, this topic is the most intensely discussed by professionals throughout the DACH region. The technology isn’t just changing individual aspects, but is revolutionizing basic marketing practices – from content creation to data analysis.