Dacia’s Bold Strategy to 2030: Electrification, Expansion, and Affordable Mobility

Dacia is reinforcing its position as a leader in affordable mobility with a clearly defined strategic roadmap through 2030. The plan centers on expanding its model range, accelerating electrification, and maintaining its unique business model focused on value and efficiency. The automaker recently unveiled the Striker, a novel C-segment crossover, as a key component of this strategy.

A Unique Business Model Driving Success

Dacia’s success is built upon a distinctive business model that combines attractive design, proven robustness, and accessible innovation. The company maintains a structural cost advantage of 15% compared to the broader automotive market through a disciplined design-to-cost philosophy [1]. This is supported by optimized manufacturing, strong local integration, high plant utilization rates, and a lean distribution model operating at less than half the cost of Western European competitors [2].

Strong Customer Loyalty and Market Position

Dacia boasts high customer loyalty, with over 70% of owners remaining with the brand when replacing their vehicle, and an additional 10% opting for Renault [2]. This translates to 80% of customers staying within the Renault Group. In 2025, the Sandero was Europe’s best-selling passenger car across all sales channels for the second consecutive year, and has been the best-selling private vehicle in Europe since 2017 [4]. The Duster remains the second best-selling SUV to retail customers in Europe, and the Bigster led C-SUV retail sales in the second half of 2025 [4]. By the complete of 2025, Dacia had surpassed 10 million cars sold worldwide since the launch of the Logan in 2004 [4].

Roadmap to 2030: Five Key Pillars

Dacia’s strategy for 2030 is built on five core pillars:

• A Decisive Step Towards Electric Mobility: Dacia plans to launch four fully electric vehicles by 2030, starting this year with a new A-segment electric model built on the Renault Group AmpR Small platform [2]. This vehicle will be priced under €18,000.
• Accelerating Electrification: The brand aims to have two-thirds of its sales comprised of electric vehicles, leveraging fully hybrid models and smart electrification solutions.
• A Strong Attack on the C Segment: Dacia is strengthening its presence in the C-segment with the introduction of the Striker, alongside the Bigster, aiming to increase the segment’s share of total sales from one-fifth to one-third [2].
• Sandero’s Next Chapter: The next-generation Sandero will offer a range of powertrains, including electric options, while maintaining its position as a benchmark for price and quality.

Introducing the Dacia Striker

The Striker is a new C-segment crossover designed to combine the practicality of a hatchback with the clearance of an SUV. It features a robust design with dynamic lines and a modern daytime running light structure [2]. The 4.62-meter long Striker will be available with hybrid, hybrid 4×4, and LPG variants, with a starting price below €25,000 [2]. The name “Striker” signifies hitting the target and reflects the vehicle’s robustness and versatility.

Dacia’s future is focused on delivering affordable, electrified mobility to a growing customer base, building on its strong foundation of value, durability, and innovation.