German Marketing Day 2026: Shaping ‘Brand Germany’ in a Latest Era
Frankfurt am Main will host the German Marketing Day (DMT) on February 19, 2026, at the Kap Europa convention center. This annual event, now in its 53rd year, is a key gathering for marketing professionals in Germany and Europe, focusing on the evolving identity of ‘Brand Germany’.
A Legacy of Marketing Insights
Since 1973, the DMT has served as a barometer for trends and strategies within the marketing industry. Organized by the Bundesverband Marketing Clubs (BVMC), the congress brings together decision-makers from companies, agencies, media, academia, and startups. BVMC
‘Brand Germany’ – Courage, Ideas, Future
The 2026 DMT centers around the theme “Marke Deutschland – Mut. Ideen. Zukunft!” (Brand Germany – Courage. Ideas. Future!). The event aims to explore how marketing can contribute to establishing a narrative of creativity, innovation, and implementation – both domestically, and internationally. Traditionally, ‘Made in Germany’ signified industrial origin and product quality; the DMT 2026 seeks to broaden this perception.
Key Speakers and Program Highlights
The conference will feature insights from prominent figures in the marketing world, including:
- Benjamin Ballensiefen (Kantar)
- Dina Reit (SK LASER GmbH)
- Jochen Sengpiehl (Entrepreneur and Investor)
- Kerstin Köder (SAP SE)
- Steffen Greubel (METRO AG)
- Tim Alexander (Swiss Life)
- Tina Müller (WELEDA)
- Ulrich Klenke (Telekom)
A unique element of the DMT 2026 will be the collaborative creation of a brand look and sound for ‘Brand Germany’ through interactive workshops. The results will be unveiled during the congress, initiating a project with lasting impact. marketing-tag.de
German Marketing Award 2026
The evening of February 19th will culminate in the presentation of the German Marketing Award 2026. The BVMC will recognize outstanding marketing achievements, celebrating innovation, entrepreneurial courage, and forward-thinking strategies in Germany. ddv.de
Accessibility Despite Planned Strike
Despite a planned strike by the VGF (Frankfurt public transport), the Kap Europa venue remains easily accessible via S-Bahn connections and regional trains. The “Messe” station is conveniently located within walking distance. marketing-tag.de