Dollar General to Pay $8.5 Million to Settle Pricing Lawsuit

by Marcus Liu - Business Editor
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Dollar General to Settle Price Discrepancy Lawsuit for $15 Million

Dollar General is resolving a class action lawsuit alleging the retailer consistently charged customers higher prices at the register than what was advertised on store shelves. The company has agreed to a $15 million settlement to end the litigation, which includes both cash payments to consumers and funds dedicated to preventing future pricing errors.

The Core of the Dispute: Shelf vs. Register Pricing

The lawsuit, Jennifer Braun v. Dolgencorp, LLC d/b/a Dollar General (Case No. MID-L-00950-25), centers on allegations that Dollar General used checkout procedures that resulted in customers paying more for merchandise than the price displayed on the unit price labels on the shelves. These discrepancies occurred nationwide across Dollar General stores.

While Dollar General denies any wrongdoing and the court has not ruled that the company acted illegally, the retailer agreed to the settlement to resolve the claims. The total $15 million package is split into two primary components: an $8.5 million common fund for class member payments and a $6.5 million injunctive relief fund aimed at correcting these pricing discrepancies.

Who is Eligible for the Settlement?

You may be a member of the Settlement Class if you shopped at a Dollar General store in the United States and paid a price different from the advertised shelf price. The class period covers transactions occurring between October 10, 2016, and November 19, 2025.

Settlement Payment Options

Eligible class members can choose between two types of benefits:

Settlement Payment Options
  • Cash Payment: Claimants can receive $10 or the actual amount of the overcharge, whichever is higher, for each documented overcharge. This is limited to two overcharges per household, with a maximum total payment of $20 per household. Proof is required for this option, such as a complaint or photos.
  • In-Store Benefit: A $3 discount off the first $10 of a pretax purchase of $10 or more. This benefit is redeemable during a specific two-day window at any Dollar General store nationwide. No proof is required for this option.

Critical Deadlines and How to File

Time is of the essence for consumers looking to recover funds. The deadline to file a claim is April 13, 2026. Eligible individuals must submit their claims through the court-approved website, DGPricesSettlement.com.

Key Dates Summary

  • Opt-Out/Objection Deadline: March 2, 2026
  • Final Fairness Hearing: March 19, 2026
  • Claim Filing Deadline: April 13, 2026

Key Takeaways

  • Total Settlement: $15 million ($8.5 million for claims; $6.5 million for relief).
  • Class Period: October 10, 2016 – November 19, 2025.
  • Cash Limit: Up to $20 per household (proof required).
  • Alternative: $3 in-store discount (no proof required).
  • Final Deadline: April 13, 2026.

Frequently Asked Questions

Do I require a receipt to get the $3 discount?

No. According to the settlement terms, proof is not required to register for the $3 in-store discount.

How much is the maximum cash payment?

The maximum cash payment is $20 per household, covering up to two documented overcharges of at least $10 each.

What is the “injunctive relief fund”?

The $6.5 million injunctive relief fund is specifically designated to implement measures that prevent further price discrepancies between shelf labels and register totals.

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