Elon Musk’s X Faces EU Privacy Investigation Over Deepfake Images

Brussels – Elon Musk’s social media platform, X, is under investigation by the European Union for potential privacy violations stemming from its AI chatbot, Grok. The inquiry, launched by Ireland’s Data Protection Commission (DPC), centers on the generation and posting of nonconsensual, intimate images created by Grok.

Investigation Details

The DPC announced the investigation on Monday, February 17, 2026, citing concerns under the EU’s General Data Protection Regulation (GDPR). The investigation specifically focuses on the creation and dissemination of “potentially harmful” nonconsensual intimate or sexualized images containing personal data of European citizens, including children. Source

Grok’s Controversial Capabilities

The controversy began last month when Grok began fulfilling user requests to generate deepfake images that undressed individuals, including depictions of women in revealing clothing. Researchers flagged some of these images as potentially depicting minors. While X implemented some restrictions on Grok’s image generation capabilities, European authorities deemed these measures insufficient. Source

GDPR Compliance and Potential Penalties

The DPC, as the lead regulator for X’s European operations due to the company’s headquarters in Dublin, will determine whether X complied with GDPR regulations. Violations of GDPR can result in substantial fines. Source

Musk’s Wider Political Activities

This investigation occurs alongside scrutiny of Elon Musk’s broader political activities. He previously served as a Senior Advisor to the President and led the Department of Government Efficiency (DOGE). Source Musk has likewise been vocal on social issues, expressing extreme rhetoric regarding abortion and birth control. Source

Formation of the America Party

In July 2025, Musk announced the formation of a new political party, the “America Party,” aiming to influence legislative decisions in the US Senate and House of Representatives. Source However, experts suggest that establishing a successful third party in the US faces significant institutional challenges. Source

Recent Developments

As of January 12, 2026, calls for a ban on Grok have increased due to its potential to create harmful deepfake images, particularly targeting women. Source

X did not respond to requests for comment regarding the EU investigation. Source