DS N°7: Stellantis Brand Aims for Premium SUV Success
VELIZY, France – DS Automobiles is launching the DS N°7, a new compact SUV designed to replace the DS 7, the brand’s current best-seller. The arrival of the N°7 signifies a renewal for DS Automobiles and a key step in the Stellantis group’s strategy for the premium segment.
A New Era for DS Automobiles
The DS N°7 represents the first complete redesign of a DS Automobiles model since the brand’s creation in 2014 [Stellantis Media]. It aims to build upon the success of the DS 7, which accounts for approximately two-thirds of the brand’s sales. DS Automobiles sold 55,000 units in 2025 and is awaiting further direction from the new industrial plan to be presented by Stellantis CEO Antonio Filosa on May 21st.
Technical Evolution with STLA Medium Platform
The DS N°7 is built on the STLA Medium platform, shared with the Peugeot 3008 and Jeep Compass [Automotive News Europe]. The vehicle measures 4.66 meters in length with a wheelbase of 2.79 meters, offering increased interior space and a more balanced design.
Multi-Energy Powertrain Options
DS N°7 embraces a “multi-energy” strategy, offering a range of powertrain options:
- Mild Hybrid: A 1.2-liter turbocharged engine paired with a 48-volt electrical system, producing 145 horsepower.
- E-Tense Electric: Three variants are available:
- 230 horsepower (260 horsepower with boost) with a 73.7 kWh battery.
- 245 horsepower (280 horsepower with boost) Long Range model with a 97.2 kWh battery, offering up to 740 km (460 miles) of WLTP combined-cycle range.
- 350 horsepower (375 horsepower with boost) all-wheel-drive version, accelerating from 0 to 100 km/h in 5.4 seconds.
The Long Range model features charging capabilities of up to 160 kW DC, reducing charging times from 20% to 80% to under 30 minutes. It also includes Vehicle-to-Load (V2L) functionality, allowing the vehicle to power external devices [Stellantis Media].
Enhanced Interior and Technology
The DS N°7’s interior focuses on premium materials and advanced technology. Key features include:
- DS Iris System: A 16-inch touchscreen integrating connectivity and AI-powered voice commands.
- Advanced Driver Assistance Systems: Including DS Night Vision (detecting obstacles up to 300 meters) and DS Drive Assist 2.0.
- Sustainable Materials: Utilizing leather tanned with olive leaves and recycled Alcantara.
Market Launch and Expectations
The DS N°7 is scheduled to launch in the fourth quarter of 2026. DS Automobiles CEO Xavier Peugeot stated that the N°7 represents a significant milestone for the brand, blending refinement, comfort, and technology [Stellantis Media]. The success of the N°7 will be crucial in repositioning DS Automobiles within the premium compact SUV segment.