2024-01-18 22:28:00
Xiamen Net News (Haixi Morning News reporters Chen Cuixian, Zhong Baokun, Chen Huaian) The Spring Festival is approaching, and the long holiday has ignited the enthusiasm of citizens and tourists for traveling. The reporter learned from the online travel platform that Xiamen’s travel bookings surged during the Spring Festival holiday. Xiamen’s travel orders increased more than 8 times year-on-year. Beijing and Harbin are the favorite places for Xiamen people to visit.
According to predictions from the railway department and the Civil Aviation Administration, passenger traffic during the Spring Festival this year is expected to hit a record high. Ctrip data shows that Xiamen’s order volume during the Spring Festival increased by 875% year-on-year. Shanghai, Beijing, Suzhou, Hangzhou, and Nanjing are Xiamen’s main source cities, while the popular tourist destinations for Xiamen tourists are mainly Beijing, Harbin, Shanghai, Chengdu, and Kunming. . Data recently released by Fliggy also shows that Xiamen, as a popular tourist destination, has seen hotel bookings increase approximately 6 times year-on-year. Hotels in Xiamen’s Zhongshan Road Pedestrian Street, Zengcuo’an, Jimei Mei Village, Xiamen Gaoqi International Airport, Xiamen Station and other places are Book popular areas.
When traveling during the Spring Festival, people’s pursuit of traditional New Year flavors becomes more and more obvious. Fliggy data shows that travel services such as “cultural tours”, “folk tours” and “paradise tours” including markets, folk customs, intangible cultural heritage, performances and other experiences are the most popular among young users, with popularity increasing more than three times year-on-year. Among them, The booking volume of some popular ancient towns and amusement parks increased dozens of times compared with last year.
In addition, “North-South exchange” is a popular way of domestic tourism. The snowflakes in Harbin and the blooming flowers in Shanghai will bring a good start to the tourism industry in 2024, and also reflect the trend of “North-South residents swapping to celebrate the New Year”. Ctrip data shows that during the 2024 Spring Festival, orders for ice and snow tourism products increased more than 10 times year-on-year. Harbin’s tourism popularity remains high. In addition, Mudanjiang, Changchun, Changbai Mountain, etc. are also popular cities for ice and snow tourism. As for Sanya, Kunming and other cities in the north that are popular with tourists for winter vacations, travel orders have so far increased by more than 2 times and more than 6 times year-on-year respectively.
The multiple factors of returning home, visiting relatives, and traveling are intertwined, making parent-child families and family travel a highlight during the Spring Festival. Ctrip data shows that among tourists traveling during the Spring Festival in 2024, parent-child families will account for 47%. Car rental, customized tours, and chartered tours with local guides are also priority choices for family travel.
For outbound travel, short- and medium-distance outbound routes to Southeast Asia, Japan and South Korea are popular choices, and popular travel destinations include Thailand, Japan, Hong Kong, China, and Malaysia. Cruise ships are the “dark horse” for outbound travel during the Spring Festival. The Chinese New Year cruise of the large-scale domestic cruise ship Aida Magic City was sold out in early January. Bookings for overseas home ports are also very popular. Currently, there are only a small number of Selena sailing from Hong Kong and Genting sailing from Singapore. Dream number is optional. Moreover, the average advance booking period for home ports this year is 35 days earlier than in 2019.
In addition, with the support of various policies, the inbound tourism market is also very hot during the Spring Festival. Ctrip data shows that during the Spring Festival, inbound travel orders increased more than 10 times year-on-year. The main source countries were Japan, the United States, South Korea, Malaysia, Australia, the United Kingdom, Canada, Vietnam, Germany, Thailand, etc. Domestic destinations popular with foreign tourists are Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Harbin, Qingdao, Shenyang, Xiamen, and Chongqing.
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