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Blivakker entrepreneur Einar Øgray Brandsdal met reactions from the prime Minister’s office after sending out a newsletter with a picture of Jonas Gahr Støre.
The picture, taken at the Utopia festival, was used in a commercial context, which was not accepted.
Brandsdal apologizes for the incident.
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The Blivakker entrepreneur stretched the knit a little too far. then the phone came from the Prime Minister’s office.
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Blivakker entrepreneur Einar Øgrey Brandsdal received a call from the Prime Minister’s office after using a picture of Jonas Gahr Støre in a commercial newsletter. The photo,taken at the Utopia festival,was deemed inappropriate for commercial use.Brandsdal has now apologized for the incident.
“It was a mistake, and I take full responsibility,” he says. “We should have asked for permission before using the picture.”
The Prime Minister’s office has confirmed the contact with Brandsdal.They state that they generally do not allow their images to be used in commercial contexts without prior agreement.
The summary is made by the AI tool Chatgpt and quality assured by E24’s journalists
Norwegian Beauty Brand Used PM Støre’s Image in Marketing Email – and Apologized
On Saturday night, Blivakker customers received a newsletter featuring a surprising image: a smiling Prime Minister Jonas Gahr Støre. The accompanying text read,”Both you and Jonas still have unused discount codes available.”
The email was sent by Blivakker’s CEO, Erik Brandsdal, who thought it was “great and fun” to reference Støre’s visit to a recent festival.
However,the Prime Minister’s office didn’t share the enthusiasm. On Monday, the Communications Department contacted Brandsdal to inform him that using the image in a commercial context was inappropriate.”Then we lay flat and regretted,” Brandsdal admitted,explaining that the issue was resolved after he promised not to repeat the practise.
Investor and entrepreneur Harald Mix on Wealth, Politics, and the Wealth Tax
Harald Mix, a Norwegian entrepreneur known for his success with online retail ventures like netthandelen.no and Blivakker.no, recently shared his perspectives on the Norwegian political landscape and economic policies, particularly the wealth tax. Despite accumulating meaningful wealth, Mix expresses a surprisingly nuanced view on socialism and his voting preferences remain undecided ahead of the upcoming elections.
Early Career and Business Ventures
Harald Mix frist gained prominence through Netthandelen.no, an early player in Norwegian e-commerce. He later expanded his portfolio with Blivakker.no, a successful online cosmetics retailer. https://www.nettavisen.no/okonomi/harald-mix-selger-blivakker-til-svensk-eier/s/5-95-1441111 Thes ventures demonstrate Mix’s ability to identify and capitalize on opportunities in the evolving retail market.
Political Views and Party Affiliation
Mix is a member of the Christian Democratic Party (KrF) in norway, and has been vocal about internal party debates. He publicly opposed former KrF leader Knut Arild hareide’s attempt to shift the party further to the left. This demonstrates a commitment to specific ideological principles within the Norwegian political spectrum.
Stance on the Current Government and Tax Policy
While stating he has never met Prime Minister Jonas Gahr Støre, mix expressed reservations about the current government’s tax policies, specifically the wealth tax. He described the wealth tax as “one of the worst inventions in the world,” arguing it hinders economic growth and investment. https://www.finansavisen.no/samfunn/2025/07/30/8281593/verdens-mest-sofistikerte-scam
Interestingly, Mix admitted to occasionally voting for the Socialist Left Party (SV) in the past, describing himself as “probably a socialist in my heart, but my head says it’s not always the smartest.” This reveals a complex political outlook that doesn’t neatly fit into conventional ideological categories.
Key Takeaways
Entrepreneurial Success: Harald Mix has a proven track record of building successful online retail businesses in Norway.
Political Engagement: He is actively involved in Norwegian politics as a member of KrF.
Wealth Tax Criticism: Mix is a vocal opponent of the wealth tax, viewing it as detrimental to the economy. Nuanced Political Views: Despite his wealth,Mix expresses surprisingly socialist leanings,demonstrating a complex political ideology.
The Wealth Tax Debate in norway
the wealth tax in Norway has been a long-standing subject of debate. proponents argue it promotes income equality and funds public services. Opponents, like Mix, contend that it discourages investment, encourages capital flight, and is challenging to administer fairly. The tax is levied on net wealth (assets minus liabilities) above a certain threshold, and its rate has varied over time. Recent discussions have focused on potential reforms to the tax, including increasing the threshold or reducing the rate. https://www.regjeringen.no/en/topics/economy/tax/wealth-tax/id2414499/
Looking Ahead
As Norway approaches the next election, Mix’s views offer a unique viewpoint from a successful entrepreneur who doesn’t align perfectly with any single political party. His criticism of the wealth tax and his admission of socialist tendencies highlight the complexities of the Norwegian political landscape and the ongoing debate about economic policy. It remains to be seen which party will ultimately earn his vote, but his voice adds a valuable dimension to the discussion.
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