Hendrick Motorsports Adds Elite Rewards and Healtheflex for Eight 2027 Races
Corey Day will pilot the No. 17 Chevrolet with co-primary sponsorship from Elite Rewards and Healtheflex across eight NASCAR O’Reilly Series races in 2027. The partnership begins on March 20, 2027, at Las Vegas Motor Speedway.
Two Companies Share Primary Sponsorship for Eight Events
The two companies will share primary sponsorship duties for Day’s second full-time campaign in the series. Day enters the 2027 season following a 2026 campaign where the 20-year-old from Clovis, California, secured four victories and contended for the championship.
The shared primary sponsorship covers eight specific events on the 2027 calendar:
- March 20: Las Vegas Motor Speedway
- May 15: Dover Motor Speedway
- June 5: Nashville Superspeedway
- July 24: Indianapolis Motor Speedway
- August 21: WWT Raceway
- September 10: Richmond Raceway
- October 9: Las Vegas Motor Speedway
- October 23: Phoenix Raceway
A paint scheme featuring both Elite Rewards and Healtheflex will be revealed at a later date.
Executive and Driver Reactions
Team owner Rick Hendrick connected the new partners to the organization’s core values. Elite Rewards and Healtheflex understand how much more you can accomplish when you bring the right people together,
Hendrick said. They value teamwork, preparation and taking care of people, which are things we believe in, too.
Elite Rewards CEO Tom Coffeen emphasized the alignment between his company and motorsports. Auto racing has always embodied speed, precision and the pursuit of excellence, and we’re proud to stand alongside an organization that shares our commitment to pushing boundaries and elevating the fan experience,
Coffeen said. Coffeen also noted, Elite’s partnership with Hendrick Motorsports is a natural fit for who we are as a company. We’re driven by a relentless push forward and shaped by a culture of bold innovation, the same qualities that define this sport at its core. Together, we’re accelerating into a future filled with possibility.
Robert Cronheim, chairman and co-founder of Centavizer Healtheflex, pointed to preparation as a shared foundation. Hendrick Motorsports has built a culture around staying ahead, constantly improving and giving people the tools they need to perform at their best,
Cronheim said.
Day noted the collaborative nature of the sport ahead of his sophomore season. Racing teaches you pretty quickly that you can’t do it all yourself,
Day said. You need people around you who bring different strengths and know how to collaborate.
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