Epson is aiming to double the size of the 30,000 lumens segment of the high-brightness projector market, with a model that sets new standards for lightness and size.
The aspiration was set out by Massimo Pizzocri, vice president of Epson Europe’s video projector division, at a lunch at ISE 2026.
Pizzocri said the industry currently sold around 800 units a year in the 30,000 lumens category, quoting Futuresource data, and said this represented around €10m in sales a year.
“We have a very ambitious aim to go in one or two years to a 50% share in the 30,000 lumens segment,” Pizzocri said. This would represent a business of around €10m to €15m in sales.
Pizzocri was speaking as Epson launched the EB-XQ2030B, which is said to be the world’s smallest and lightest 30,000-lumens 4K projector.
The Epson executive said key applications for the new model would be projection mapping and larger digital display walls. Projecting on to large surfaces could be very expensive, he said, with the use of large numbers of projectors also requiring investment in media servers and networking.
Pizzocri said the new model would allow Epson customers to do more with less, because of the size of the new projector model. “It is shocking how small it is,” he added.
Speaking earlier at the lunch, Graeme Davidson, Epson Europe’s business unit director, EMEAR, for video projectors had compared the launch of Epson’s new 30,000 lumens model to the launch of a groundbreaking 20,000 lumens projector range in 2022. This product launch had led to a major increase in Epson’s market share in the 20,000 lumens category.
Asked how long it would be before Epson was able to produce a similarly breakthrough in lightness and size in the 40,000 lumens category, Pizzocri stressed that a lot more went into the development of new models than simply making them brighter.
“To make it bright and big is not difficult,” he said. The issue was to make a new projector model that was bright, small, cost-effective, reliable and control the temperature.
Pizzocri was at pains during his presentation to encourage AV integrators and rental and staging companies to move beyond problem-solving and embrace an inspirational role with regards to the use of the technology.
He highlighted a new TeamLab projection mapping gallery in Hamburg, which would use 500 Epson projectors, as an example of what was possible.
Also speaking earlier at the lunch, Joey Watkins, product manager, EMEAR at Epson Europe, stressed that Epson’s range of lenses would be critical to its success in the high-brightness market. Epson had previously had one set of lenses for the 6,000 to 20,000 lumens range of brightness and another for the 30,000 lumens segment. The company would now have a single range of lenses, all the way through to 30,000 lumens.
These would include an L-shaped UST lens for customers looking to go beyond traditional display and projection and bring ceilings and floors into play. They would also be useful for disguising and hiding projetors out of the way and behind walls. Epson was also introducing a straight lens that would improve the versatility of installation. Finally, Watkins said that Epson’s range was half the size and weight of conventional lenses.
This combination of being easier to transport, and being compatible from 6,000 to 30,000 lumens would lead to a higher return on investment, he said.
date:2026-02-12 17:30:00
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