American Airlines Expands New York Reach with Myrtle Beach and Charleston Flights
American Airlines is making a splash in the competitive New York City market, rolling out two new routes from LaGuardia Airport (LGA) beginning Summer 2025. This strategy aims to capitalize on surging travel demand and tap into the lucrative leisure travel market.
The airline’s expansion includes a seasonal service to Myrtle Beach International Airport (MYR) and the reinstatement of a route to Charleston International Airport (CHS).
Sun-Soaked Paradise: Seasonal Myrtle Beach Service
Launching June 14, 2025, this new route will offer a convenient option for travelers seeking a beach getaway. The inaugural flight departs LaGuardia at 9:00 AM, arriving in Myrtle Beach at 11:04 AM, offering a swift two-hour and four-minute journey.
“We are thrilled to offer this new seasonal service to Myrtle Beach," shared an American Airlines spokesperson. "This route will provide our customers with convenient access to one of the most popular vacation destinations on the East Coast.”
Myrtle Beach’s beautiful coastline, exciting amusement parks, world-class golf courses, and vibrant nightlife draw millions of visitors annually, making it a top choice for families and individuals alike. American Airlines anticipates this new route will further bolster tourism in the area.
Charleston Returns: Reinstatement of a Classic Route
American Airlines is also breathing life back into its LaGuardia to Charleston route, resuming service twice weekly beginning June 2025.
This route’s reinstatement comes after a suspension during the COVID-19 pandemic. Charleston has witnessed a strong rebound in travel demand post-pandemic, with passenger numbers steadily climbing. This renewed service will provide New Yorkers with more options and enhanced connectivity to the popular South Carolina destination.
Market Shifts and Competition
The Charleston market has undergone significant changes in recent months. Following JetBlue’s exit from the route in 2024, related to the dissolution of the Northeast Alliance, Delta Air Lines has emerged as the dominant carrier. Passenger volume between September 2023 and September 2024 declined from 365 passengers per day each way to 312 PDEW.
Despite this dip, average round-trip fares have increased from $476 to $552 during the same period. Interestingly, market booking origins are nearly balanced, with New York and Charleston each representing approximately 53% of travelers.
As of September 2024, Delta holds 68% of the market share, followed by Spirit Airlines at 16% and JetBlue at 8%. This is a notable shift compared to September 2023, when Delta held 52% and JetBlue maintained 38%.
American Airlines’ reintroduction strategy in the Charleston market promises to shake up the competitive landscape. This additional competition could lead to more offerings and potentially even improved pricing for travelers. The overall flight schedule and capacity at LaGuardia will also be influenced by these new routes, presenting an evolving landscape for the busy airport.