Feathery Secures $30M Series A to Scale AI-Driven Data Collection

Feathery, a platform specializing in complex form building and data collection, has raised $30 million in a Series A funding round led by Craft Ventures. The investment, announced in October 2024, brings the company’s total funding to approximately $36 million. The capital will be used to accelerate the development of AI-powered features designed to streamline onboarding and application workflows for fintech and financial services firms.

Strategic Focus on Financial Workflow Automation

Founded in 2021 by PeterXie and Vinay Hiremath, Feathery provides a low-code infrastructure that allows companies to build sophisticated digital forms. Unlike generic form builders, the platform is engineered to handle complex logic, document uploads, and third-party integrations essential for industries with strict regulatory requirements, such as wealth management, banking, and insurance.

According to the company, the platform’s primary value proposition is its ability to replace fragmented, developer-heavy internal tools. By using Feathery, firms can deploy dynamic data collection flows that adjust in real-time based on user input, which helps reduce abandonment rates during high-friction processes like loan applications or account opening.

Scaling Through AI Integration

The $30 million infusion will specifically target the expansion of Feathery’s AI capabilities. The company is currently rolling out tools that automate the creation of form structures and validation logic, aiming to reduce the technical burden on engineering teams. By automating the “plumbing” of data collection, Feathery seeks to allow product managers and operations teams to launch complex workflows in hours rather than weeks.

The funding round saw significant participation from existing investors, including Accel, which led the company’s seed round, and a group of angel investors from the fintech sector. This continued support highlights investor confidence in the shift toward specialized, vertical-specific SaaS tools that solve high-stakes operational bottlenecks.

Competitive Landscape in Digital Onboarding

Feathery enters a market where financial institutions are increasingly looking to move away from legacy, paper-based, or manual data entry systems. While competitors like Typeform or Jotform provide general-purpose solutions, Feathery differentiates itself through its focus on the “middle office”—the complex layer of data verification and compliance that occurs between a customer’s initial interest and account approval.

For wealth managers and fintech startups, the stakes of this transition are high. Incomplete or poorly managed onboarding flows are a primary driver of customer acquisition costs. By integrating directly with credit bureaus, identity verification services (KYC), and core banking systems, Feathery positions itself as a critical piece of the modern digital financial stack.

Key Details of the Series A Round

* Amount Raised: $30 million.
* Lead Investor: Craft Ventures.
* Total Funding: ~$36 million.
* Core Use of Funds: AI product development and scaling enterprise-grade workflow automation.
* Target Market: Fintech, wealth management, and high-compliance industries.

The company plans to use the new capital to grow its engineering and sales teams, with a focus on expanding its enterprise footprint. As financial services firms continue to digitize, the demand for modular, AI-assisted infrastructure that can handle complex regulatory requirements remains a core driver for growth in the sector.