Ferrari Appoints Massimiliano Di Silvestre as Chief Marketing and Commercial Officer
Ferrari N.V. has appointed Massimiliano Di Silvestre as its new Chief Marketing and Commercial Officer, marking a significant leadership transition for the Italian luxury automaker. Di Silvestre, who previously served as the President and CEO of BMW Italia, succeeds Enrico Galliera, a long-standing executive who held the position for over a decade. The appointment is part of a broader management restructuring aimed at maintaining Ferrari’s market position as it transitions toward electrification.
Who is Massimiliano Di Silvestre?
Massimiliano Di Silvestre brings extensive experience in the premium automotive sector to Maranello. According to his professional profile, he spent over a decade within the BMW Group, most recently leading the company’s Italian operations. During his tenure at BMW Italia, Di Silvestre oversaw the brand’s commercial strategy, dealer network development, and the integration of digital sales channels. His background in managing high-end automotive portfolios aligns with Ferrari’s strategy of balancing scarcity with global demand for its internal combustion and hybrid models.
What happens to Enrico Galliera’s tenure?
Enrico Galliera departs the company after a tenure that saw Ferrari achieve record-breaking financial results and expand its model lineup significantly. Galliera joined Ferrari in 2010 and was elevated to the role of Chief Marketing and Commercial Officer in 2014. Under his leadership, the brand successfully navigated the transition from a specialized sports car manufacturer to a broader luxury lifestyle entity, overseeing the launch of the Purosangue SUV and the expansion of the “Icona” series. Ferrari has not disclosed the specific reasons for Galliera’s departure, though the company confirmed the leadership change is effective immediately.
Why this change matters for Ferrari’s strategy
The leadership shift occurs at a critical juncture for Ferrari. The company is currently investing heavily in its first fully electric vehicle, which is scheduled for release in late 2025. By recruiting an executive with deep experience in competitive, high-volume premium segments like BMW, Ferrari signals an intent to modernize its commercial approach.
| Executive | Role | Background |
|---|---|---|
| Massimiliano Di Silvestre | Chief Marketing & Commercial Officer | Former CEO, BMW Italia |
| Enrico Galliera | Outgoing CMO | 14-year tenure at Ferrari |
What to expect next
Investors and analysts are watching how Di Silvestre will manage the brand’s exclusivity as production volumes grow. Ferrari’s latest financial reports indicate that the company continues to maintain high order books despite global economic headwinds. Di Silvestre will be responsible for upholding these margins while integrating the company’s upcoming EV portfolio into a customer base that has historically prioritized engine performance and traditional combustion technology. Future commercial updates are expected to be addressed in the upcoming quarterly earnings call, where the company will likely detail how this new leadership structure supports its 2026 strategic plan.
Key Takeaways
- Massimiliano Di Silvestre replaces Enrico Galliera as Ferrari’s Chief Marketing and Commercial Officer.
- Di Silvestre joins from BMW Italia, where he served as President and CEO.
- The change comes as Ferrari prepares for the launch of its first fully electric vehicle in 2025.
- Enrico Galliera leaves after 14 years, having overseen the brand’s transition into diverse luxury segments.