Rubén Criado García: From Pandemic Hobbyist to International DJ

Valladolid-born DJ Rubén Criado García, professionally known as Rubo Criado, has transitioned from a local pandemic-era hobbyist to an international touring artist. After beginning his career mixing music on his terrace during the 2020 COVID-19 lockdowns, the 25-year-old now performs at major venues across Europe and the United States, including clubs in Miami and New York City.

The Origins of a Professional Career

The trajectory of Rubo Criado’s career began in 2020 while he was a student of Business Administration at the University of Valladolid. According to reports from EL ESPAÑOL de Castilla y León, Criado utilized his time during the national lockdown to practice with borrowed DJ equipment. His initial performances were directed toward his neighbors, serving as a social outlet during a period of restricted movement. Once public health restrictions eased, Criado secured his first professional engagement through a personal contact at a local nightlife venue in Valladolid. His career accelerated rapidly, leading to residencies at regional venues like the Moss nightclub in Valladolid before expanding his reach into the national and international markets.

International Expansion and Touring Strategy

Criado’s international presence is largely driven by his digital footprint and networking within the global reggaeton and urban music scene. Following performances in cities across Italy, Germany, and Malta, his expansion into the United States began after a promoter in Miami discovered his performance videos on social media. This connection resulted in an invitation to perform in Florida, which subsequently led to further bookings in the U.S. market. As of 2024, Criado continues to balance a rigorous touring schedule that includes high-profile venues in New York and European summer festivals. His sets are characterized by a blend of commercial reggaeton, Latin urban, and Spanish tracks, a style he curates to appeal to a broad demographic of urban music fans.

The Challenges of the Professional DJ Landscape

Despite the visibility of his international tours, Criado emphasizes that the profession involves significant periods of isolation. In interviews with EL ESPAÑOL, he noted that the lifestyle requires strict self-discipline, as the nocturnal environment presents various personal and professional risks. The logistical demands of the job—such as frequent solo travel across multiple countries—contrast with the public perception of a glamorous touring life. Criado remains focused on building his own brand, with long-term goals of establishing an independent event series that he can export to different markets worldwide.

Future Professional Outlook

Looking ahead, Criado has indicated an interest in diversifying his musical output. While his current reputation is built on Latin urban music, he has begun training in electronic music production. He does not rule out incorporating these elements into future sets as his brand matures. His current focus remains on the development of ‘Castigo,’ a promotion company based in Valladolid that organizes recurring events for young audiences, serving as a testing ground for his broader career ambitions.

Key Facts About Rubo Criado

• Full Name: Rubén Criado García
• Origin: Valladolid, Spain
• Breakthrough Period: 2020 (COVID-19 pandemic)
• Primary Musical Genres: Reggaeton, Latin urban, Spanish commercial
• International Reach: Performances in Italy, Germany, Malta, and the United States