Gucci Mane Faces His Doppelgängers in HOKA’s Foot Locker Campaign

Atlanta rap icon Gucci Mane is partnering with HOKA and Foot Locker in a playful fresh campaign, “Right Shoe, Wrong Gucci,” that leans into a viral internet joke comparing the rapper to NBA referee James Williams.

The Campaign: A Playful Nod to a Viral Meme

The campaign centers around Gucci Mane shopping for new sneakers at Foot Locker, specifically the HOKA Bondi 7 Stealth Tech. The twist? He’s greeted by two employees who bear a striking resemblance to him. The concept playfully references the ongoing social media comparisons between Gucci Mane and veteran NBA referee James Williams [WWD].

Ad-Lib Communication and a Three-Point Celebration

In the ad, the two glance-alikes communicate exclusively using Gucci Mane’s signature ad-libs, with translations provided on screen. As Gucci Mane realizes their resemblance, he points to them, and they point back, culminating in a synchronized celebration mimicking a three-point basketball shot. The scene is capped off with Gucci exclaiming his famous “Guwop!” [Black Enterprise].

HOKA Bondi 7 Stealth Tech: Bridging Music, Sport, and Fashion

Beyond the humorous premise, the campaign highlights the HOKA Bondi 7 Stealth Tech sneaker. The shoe features a translucent mono mesh design, speed lacing, and reflective graphic waves, intended for both daytime wear and nightlife style. Gucci Mane himself emphasized the importance of comfort, stating, “If it’s not comfortable, I’m not wearing it. Period.” He also noted the Bondi silhouette’s boldness, aligning it with hip-hop’s embrace of statement-making designs [Black Enterprise].

Gucci Mane explained to Rolling Stone that HOKA’s appeal lies in its comfort and bold design, qualities that resonate with hip-hop culture. He believes that hip-hop isn’t defined by shoe categories but by how a shoe is worn, and that cultural influence drives evolution in fashion [Black Enterprise].

Campaign Details

• Campaign Title: “Right Shoe, Wrong Gucci”
• Featured Sneaker: HOKA Bondi 7 Stealth Tech
• Retailer: Foot Locker
• Release Date: March 2, 2026 [National Today]
• Price: $165 [Black Enterprise]

The campaign, released on March 2, 2026, demonstrates how brands can effectively leverage internet culture and celebrity look-alikes to create engaging and shareable content [National Today].