Han Housing Website Redesign | Rouge Marketing

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Han Housing Launches Accessible New Website to Champion Inclusive Living in Quebec

A Digital Step Towards Housing for All

Han Housing,a Quebec-based non-profit dedicated to inclusive and accessible housing solutions,has unveiled a redesigned website aimed at better serving individuals with diverse needs. this launch follows a extensive brand refresh spearheaded by LG2, and the new online platform was expertly developed by Rouge marketing. The project underscores a growing commitment to equitable housing access across the province.

Prioritizing User Experience and Accessibility

The core principle guiding the website’s growth was accessibility. Recognizing that over 22% of Canadians live with a disability (Statistics Canada, 2022), Han Housing prioritized a user-amiable experience for all visitors. The site’s design, data architecture, and content have been meticulously crafted to reflect the organization’s mission: providing suitable and affordable housing options for individuals with physical disabilities, intellectual disabilities, autism spectrum disorder (ASD), and seniors requiring adaptive living spaces.

Rather of navigating complex menus, users will find a clear and intuitive layout. The website provides detailed information about Han housing’s various programs, available resources, and eligibility criteria. Such as, someone seeking information about adapted housing for seniors can quickly locate relevant details without needless searching. A dedicated donation portal is prominently featured, enabling community members to directly contribute to the organization’s vital work. Furthermore, a regularly updated news section keeps the public informed about ongoing projects and upcoming events.

Empowering Independence Through Information and Support

The new website isn’t simply an online brochure; it’s a dynamic resource hub. It aims to empower individuals seeking housing solutions by providing transparent information and streamlining access to support. Consider a person newly diagnosed with a mobility impairment – the website offers a starting point to understand available options and connect with Han Housing’s services.

“We are incredibly proud to contribute to a more inclusive Quebec through this project,” stated Anik Roy Trudel, President and CEO of Han Housing. Kim Parent, Managing Director of rouge Marketing, echoed this sentiment, adding, “It’s a privilege to partner on initiatives that have a tangible, positive impact on the lives of Quebecers.”

Supporting the Mission: How to Get Involved

Han housing invites the community to join its mission of fostering inclusive housing. Financial contributions through the website’s donation platform directly support the organization’s efforts to expand accessibility and inclusivity in Quebec’s housing landscape.

Project Credits:

Client: Han Housing
Consulting: Kim Parent & Juliette Fachena
Artistic direction: Cyrille Durrieu
Web Direction: Philippe Arseneault
UX/UI Ergonomics: Raphaël Dondelinger
Content Creation: Catherine Beaumier Lacroix
Programming & Integration: Julie Rivard
Brand Identity: LG2

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