Harper Beckham Launches Gen Z Beauty Line, Hiku by Harper

Harper Beckham, the 14-year-old daughter of Victoria and David Beckham, is set to enter the competitive beauty market with her own brand, Hiku by Harper. Aimed at Gen Z and Gen Alpha consumers, the line is positioned as a younger, South Korean-inspired counterpart to her mother’s high-end cosmetics line.

The Rise of Teen Beauty and Hiku by Harper

The launch of Hiku by Harper comes as the teen beauty market experiences significant growth, fueled by trends popularized on platforms like TikTok. The brand, trademarked in early 2026, reflects a growing demand for skincare and makeup products tailored to younger demographics. The trademark application, filed in London in October 2025, was approved on February 20th Mirror.

Inspired by Kylie Jenner’s Success

Harper Beckham’s venture is drawing comparisons to Kylie Jenner, who launched Kylie Cosmetics at age 18 and built a billion-dollar empire. Daily Mail. Harper is benefiting from the mentorship of her mother, Victoria Beckham, a successful entrepreneur in the beauty industry. Victoria Beckham has publicly expressed her belief in her daughter’s potential as a “beauty mogul.”

A Brand Led by Harper

Sources indicate that Hiku by Harper is a project driven and led by Harper herself. Mirror. Whereas supported by her parents, the brand is intended to be distinct from the broader “Brand Beckham” and establish Harper’s own identity in the beauty space. The Sun reports that Harper has already completed a photoshoot for the debut beauty range.

What to Expect from Hiku by Harper

Hiku by Harper is expected to launch later this summer, offering a range of cosmetics inspired by South Korean beauty trends. The brand is specifically targeting Gen Z and Gen Alpha consumers, capitalizing on the growing influence of social media and the demand for accessible, trend-driven beauty products.

About Hiku by Harper

• Target Audience: Gen Z and Gen Alpha
• Inspiration: South Korean cosmetics
• Launch Date: Summer 2026