Bulgaria’s Consumer Protection Commission Sanctions Energy Powder Distributor

The Commission for Consumer Protection (KZP) in Bulgaria has sanctioned a company distributing an energy powder product heavily promoted by singer Diona, due to misleading advertising and lack of essential consumer information. The action comes after a wave of public outcry regarding the product’s promotion on social media.

KZP Findings and Sanctions

The KZP will impose a fine of up to BGN 30,000 (approximately €15,300 or $16,500 as of March 13, 2026) on the company. The sanction stems from the absence of a physical address and a cancellation form on the merchant’s website, violating consumer rights. Fakti.bg reported on the KZP’s decision on August 28, 2024.

Concerns Over Advertising and Product Composition

The advertisement for the energy powder sparked controversy due to its presentation, which some consumers likened to the use of narcotics. Diona, the singer featured in the advertisement, had previously been arrested for driving under the influence of cocaine, further fueling public criticism. Fakti.bg

The KZP likewise sent a notification to the Ministry of Health a month prior to the sanction, raising concerns about the product’s ingredients. As of August 28, 2024, the health authorities had not yet responded. Fakti.bg

KZP’s Commitment to Consumer Protection

The KZP actively participates in protecting consumers and applies best practices from other countries. Economic.bg reported on July 28, 2024, that the commission is dedicated to safeguarding consumer rights.

Contact Information for Consumer Disputes

Consumers with electricity supply complaints can contact the Sectorial Conciliation Commission on electric supply at: 4A, Slaveykov Sqr., BG-1000 Sofia. The commission can be reached by phone at +359 2 933 05 39 or by email at adr.electricity@kzp.bg. European Commission

Additional Consumer Protection Resources

• Consumer Protection Commission (CPC): www.kzp.bg
• Commission for Personal Data Protection: www.cpdp.bg
• Commission for Protection of Competition: www.cpc.bg

These resources, as listed on pselectric.bg, provide further avenues for consumers to address concerns and seek resolution.