Historic Twerenbold Evening at La Scala in Milan
Around 800 guests arrived comfortably in Milan with the music travel specialist Twerenbold in a logistical masterpiece and experienced several sonic highlights to mark the 130th anniversary of the Baden-based family business. On the evening of october 27, 2025, a rousing performance of Gaetano Donizetti’s opera “La fille du régiment” in the world-famous Teatro alla Scala thrilled the Twerenbold traveling family. Two days earlier, the Orchestra Sinfonica di milano played furiously exclusively for the Twerenbold audience. High travel comfort in the modern coaches and excursion experiences completed the enjoyment all around.
music trips have been part of Twerenbold Reisen’s repertoire for 30 years. The start around 1995 was an unforgettable concert by the Bamberg Symphony in the Würzburg Residence to mark the “100 Years of Twerenbold” anniversary.today, a well-rehearsed trio specializes internally in music tours and curates the high-quality offerings. With special coups such as exclusive performances in the Semperoper in Dresden, in the KKL Lucerne or in the Elbphilharmonie in Hamburg, Twerenbold always makes people sit up and take notice. The good network in the music scene also enabled the tour specialist from Baden to pull off the latest prank: two masterpieces in Milan exclusively for the 130th anniversary of the Twerenbold family business.
Sound start
Around 800 guests from Switzerland traveled comfortably to Milan via three different travel routes – two of which were enriched with additional musical performances in Florence or Turin – using Twerenbold Reisen’s state-of-the-art buses. On Saturday evening, October 25th, in the Auditorium di Milano, the overture to Ludwig van Beethoven’s “The Creatures of Prometheus” immediately sparked a spark between the Twerenbold audience and the Orchestra Sinfonica di Milano under the direction of…
[Download PDF: TWE_MM_Jubilaeums-Musikreise_20251030.pdf – 3.2 MB]
(Image: Nazly and Karim Twerenbold at the 130th anniversary of their family business in Milan’s La Scala.)
Twerenbold Reisen Group Celebrates 130th Anniversary with Continued Expansion and Employee Appreciation
The Twerenbold Reisen Group, a leading Swiss tourism company, is celebrating its 130th anniversary in 2025. The company marked the occasion with a series of events, including a performance by Sinfonica di Milano featuring cellist Daniel Müller-Schott at the KKL Lucerne, and a year-long celebration of its employees and customers.
Recent Highlights & Travel offerings
Throughout the anniversary year, the Twerenbold Reisen Group showcased its diverse travel offerings. Imbach Reisen notably transformed the Excellence Pearl into a dedicated touring ship for the first time. https://www.twerenbold.ch/en/brands/imbach-reisen Excellence Cruises provided a luxurious French experience with a Grand Tour on the excellence Rhône. https://www.excellence-cruises.com/en Mittelthurgau travel agency offered clients a sophisticated Italian journey aboard the Le Bougainville, a luxury liner from Ponant. https://www.mittelthurgau.ch/en/ Voegele Reisen curated a unique safari experience in Southern africa, enhanced by travel on the Rovos rail luxury train. https://www.voegele.ch/en/
Employee Appreciation & Future Celebrations
The Twerenbold Reisen Group prioritizes its employees, having already celebrated the anniversary with a family hiking day in the Obersee region. A two-day river cruise for all 750 employees on the company’s Excellence luxury liners is planned for December 2025, serving as a festive conclusion to the anniversary year.
“The team made this special year a complete success with great enthusiasm and effort. I am extremely pleased that we can all celebrate the company anniversary together again on the river. The employees make up the Twerenbold reisen Group and I would like to thank them very much for their commitment,” said Karim Twerenbold.
About the Twerenbold Reisen Group
Founded in Baden,Switzerland in 1895,the Twerenbold Reisen Group is one of the oldest owner-managed tourism SMEs in Switzerland. https://www.twerenbold.ch/en/about-us/history The group serves approximately 100,000 customers annually, offering travel experiences via bus, ship, plane, bicycle, and on foot. The company employs 350 full-time staff and comprises several specialized operators:
* Twerenbold Reisen: Specializes in bus,music,and bicycle tours. https://www.twerenbold.ch/en/
* Excellence Cruises: A leading provider of river cruises. https://www.excellence-cruises.com/en
* Mittelthurgau travel agency: Specializes in ship travel. https://www.mittelthurgau.ch/en/
* Imbach Reisen: An expert in hiking holidays.https://www.twerenbold.ch/en/brands/imbach-reisen
* Voegele Reisen: Specializes in adventure trips. https://www.voegele.ch/en/
The Twerenbold Reisen Group’s fleet includes over 70 coaches, ten Excellence riverboats, and the motor yacht Excellence Nera.
media Contact:
Reto Wilhelm
Panta Rhei PR
Weinbergstrasse 81, 8006 Zürich
r.wilhelm@pantarhei.ch
T 044 365 20 20