HMD Global has expanded its Nokia-branded lineup with four new feature phones—the Nokia 215 4G, 225 4G, 235 4G, and the 2660 Flip—introducing basic AI capabilities to the entry-level market. These devices, designed for digital minimalism, feature integrated cloud-based AI tools, 4G connectivity, and long-lasting batteries, marking a strategic pivot as the company attempts to balance legacy hardware with modern software trends.
The New Nokia Feature Phone Lineup
HMD Global, the parent company behind Nokia-branded handsets, recently refreshed its feature phone portfolio. The new range includes the Nokia 215 4G, 225 4G, 235 4G, and a refreshed 2660 Flip. According to the official HMD product announcements, these devices maintain the classic "candy bar" and flip form factors that defined the brand’s history.
Unlike modern smartphones, these handsets prioritize battery longevity and physical durability. They include legacy hardware staples such as 3.5 mm headphone jacks, microSD card expansion slots, and, in most models, FM radio functionality. The devices are positioned as tools for users looking to reduce screen time or avoid the complexities of app-heavy smartphone operating systems.
Integration of AI in Minimalist Hardware
A notable addition across these new models is the inclusion of an AI-powered interface. HMD has integrated a cloud-based AI assistant, which allows users to perform basic tasks via voice or text prompts. As reported by Notebookcheck, this assistant is designed for simple operations, such as setting alarms, drafting reminders, or querying basic information like simple recipes or language translations.
The AI functionality relies on cloud connectivity, which is facilitated by the phones’ 4G capabilities. While HMD markets this as an innovative step for the feature phone category, the implementation remains distinct from the generative AI models found in high-end smartphones. The assistant is provided on a trial basis, with HMD noting that full access may require a subscription after an initial 180-day period.
Market Positioning and Digital Minimalism
HMD’s strategy appears to target the growing "dumbphone" movement—a consumer trend where users intentionally move away from high-end smartphones to limit social media exposure and digital distraction. By adding AI to these devices, HMD is attempting to provide modern utility without the "always-on" nature of platforms like Android or iOS.
Comparison of Key Features
| Feature | Nokia 215 4G | Nokia 235 4G |
|---|---|---|
| Connectivity | 4G | 4G |
| Camera | No | Yes |
| Bluetooth | Yes | Yes |
| AI Integration | Yes | Yes |
Note: Data based on official HMD product specifications.
Why the AI Addition Matters
The decision to include an AI button on entry-level devices has drawn mixed reactions from the tech community. Critics argue that adding AI to a device intended for simplicity is counterintuitive, while proponents suggest it provides a bridge for users who need occasional digital assistance without the burden of a full smartphone.
This move follows a broader industry trend where hardware manufacturers are attempting to brand even the most basic devices with "AI" labels to remain relevant in a market dominated by advanced computational photography and generative models. Moving forward, the success of these phones will likely depend on whether users find the AI utility—such as simplified calendar management—valuable enough to warrant a recurring subscription fee once the trial period expires.